Why You Need a Content Editorial Calendar

Why You Need a Content Editorial Calendar

An editorial calendar is a critical tool for organizing all of your law firm content. Depending on how extensive your content marketing plan is, your editorial calendar can be simple, or if you post more frequently it can be more comprehensive.

April 2018

LinkedIn Changes to Add Group Messages to Newsfeed

LinkedIn Changes to Add Group Messages to Newsfeed

Friends of Furia Rubel, we received a message today from LinkedIn regarding groups, which is important to your networking, business development, marketing and public relations efforts. Messages within groups will now show up in your individual newsfeed.

January 2018

Shifts in the Legal Marketing Landscape

Shifts in the Legal Marketing Landscape

Since legal marketers embrace new technologies and solutions enthusiastically, here are a few excellent articles and presentations worth digesting if you are looking to grow your law firm or your personal book of business.

October 2017

Facebook Changes Fake News Link Previews

Facebook Changes Fake News Link Previews

Big changes from Facebook have taken effect. In order to combat the ongoing spread of misinformation, Facebook has changed the way users can edit the previews of links that they post to the social media platform.

July 2017

Key Lessons: State of the Media Report

Key Lessons: State of the Media Report

Each year Cision surveys more than 1,500 journalists and influencers to gauge what is important to them and how they interact with public relations professionals and marketers. Their State of the Media Report provides insights for how PR pros and marketers, like us, can do a better job interacting with them.

May 2017

Understanding Snapchat Geofilter Uses and Guidelines

Understanding Snapchat Geofilter Uses and Guidelines

If you aren’t familiar with Snapchat, let’s start with the basics. Snapchat is a mobile photo messaging and multimedia sharing app which has been growing rapidly among mobile users (predominantly ages 18- 34). At the end of 2016, it had over 150 million active daily users among which 54 percent log in every day.

April 2017

Echo Chambers and Alternative Facts: PR in the Public Sphere

Echo Chambers and Alternative Facts: PR in the Public Sphere

You see a headline that makes you nod in agreement. You “like” it and move on to the next post. Some of the articles have no basis in fact, but you’re not reading the articles anyway, just the headlines. The more you click that blue thumbs-up emoji, the less the facts matter.

April 2017