Glossary of PR and Marketing Terms
Glossary of PR and Marketing Terms Having a glossary in PR and marketing terms at your fingertips is an important tool for marketers and media relations professionals. It’s also important […]
February 2022
All the questions we are asked about strategic marketing, public relations and social media are answered on our blog. If you have a burning question and you don’t find the answer on our site, be sure to let us know.
Glossary of PR and Marketing Terms Having a glossary in PR and marketing terms at your fingertips is an important tool for marketers and media relations professionals. It’s also important […]
February 2022
Let us help you develop PR connections with these 10 media relations tips from PPRA webinar that everyone should know.
January 2022
Devon Grosso recently attended and reflected upon a virtual discussion presented by the Philadelphia Public Relations Association (PPRA). The PPRA is a leading organization for communications professionals in the Greater Philadelphia region.
June 2021
Once you set measurable public relations objectives for your law firm and executed tactics to reach your target audiences, follow up on coverage, exposure, reach, placement, demand, impact, calls, leads generated and new business to measure law firm PR success.
January 2019
Social media engagement should be a tactic in your law firm’s public relations and marketing plan. Social media engagement provides a cost-effective and timely way to communicate with clients and prospects. When managed properly any sized law firm can gain exposure and an advantage over competition with strategic use of social media.
December 2018
Lawyers have countless encounters with target audiences on a daily basis and the power to control messaging in person, online, and over the phone. Learn how to leave a lasting impression in person, over the phone and online to own your lawyer reputation.
October 2018
As with all public relations efforts, identify what you want to accomplish. Once you know your goal, you can then pick and choose among the media relations tools that will accomplish your objectives. They include the press release, law firm backgrounder, press kit, op-ed, letter to the editor, calendar listing, Q&A, fact sheet and media advisory for your law firm PR efforts.
October 2018
Media relations starts with the relationship your law firm develops with journalists, editors, reporters and media outlets. It is a process of developing relationships that can lead to media coverage in newspapers, magazines, television, radio, and online. The press release is just one law firm media relations tool.
September 2018
Whether or not you believe in ratings, directories and awards programs, your clients may use them to validate or differentiate your law firm and lawyers. Take advantage of law firm awards as marketing opportunities.
August 2018
In addition to tactics such as media relations, law firms can reach their target audience and build stronger relationships in the community through different law firm community relations planning.
July 2018