All the questions we are asked about strategic marketing, public relations and social media are answered on our blog. If you have a burning question and you don’t find the answer on our site, be sure to let us know.
In addition to tactics such as media relations, law firms can reach their target audience and build stronger relationships in the community through different law firm community relations planning.
July 2018
Law firm business development encompasses a variety of integrated marketing tools. One great way to develop business as a lawyer is to speak at business forums, industry conferences, bar association meetings, seminars, universities, and CLE programs. This positions you as an expert in your areas of practice and industries served.
June 2018
Writing often feels like a very daunting task to the busy attorney. When attorneys are told they should write an article on a particular topic, the reaction often is as if the attorney has been asked to eat nails. On the other hand, I have had the experience of working with attorneys who love to write more than they love to litigate.
May 2018
Speak effectively with journalists by understanding their terminology and communicating in their language. Learn how to prepare for and execute television, radio and print interviews.
April 2018
When the opportunity to work with the media arises, you need to be well prepared and media-trained to ensure that everything will run smoothly and effectively. I encourage every law firm, no matter how big or small, to have a written law firm media policy.
March 2018
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From time to time, we share legal industry articles relevant to our law firm and legal service provider contacts. With all of the great legal marketing and law practice management information available today, here are a few recent articles that we recommend lawyers, legal administrators, managing partners and legal marketers read.
January 2018
Public relations is the art and science of proactive advocacy on the part of a company, individual or brand. It requires strategic management of your position statement and key messages in order to reach your target audiences, and through various tactics, establish good will and a mutual understanding.
December 2017
An op-ed (opinion-editorial) is a form of writing that is used to express a personal opinion. It is an under-utilized and extremely powerful way to publish your opinion and to demonstrate your depth of knowledge on a particular topic. In this way, you are positioned as a thought leader in your area of expertise.
August 2017
We often perceive a negative outcome in a legal case or a discredited witness in a trial to be a crisis, and we react principally to the danger attached to that concept. Our response at these times can make the crucial difference between success and failure. With every crisis, we must make a concerted effort to discover the opportunities inherent.
July 2015
Read what publicity expert, Gina Rubel has to say about what it takes to wow a television or radio producer to give you air time in the September 2004 issue […]
September 2004
