All the questions we are asked about strategic marketing, public relations and social media are answered on our blog. If you have a burning question and you don’t find the answer on our site, be sure to let us know.
Have you gotten your AARP membership info in the mail yet? Or has someone given you a senior discount just because of the way you look? Better yet, how about that postcard from a local 55-and-older independent living community wishing to help you “prepare” for the future? If any of these happened to you recently, how did you feel?
October 2020
We are quickly approaching the day of the general election on Nov. 3, and your vote matters. We wanted to remind you to check your voter registration and learn about voting methods, and to share with you other ways to engage beyond casting your ballot.
October 2020
What it meant to work and learn from home didn’t register with me until my first time logging onto a Zoom call for my Business Law class at Drexel University. I thought to myself, “This won’t last long.” Little did I know this would soon become my daily routine.
September 2020
While much of COVID-19’s disruption has been out of our control, it’s more important than ever for businesses to harness human resource tools they can control to help their organizations communicate and thrive, especially when onboarding new hires.
September 2020
Overt racism is easy to detect and has been brought to the surface for decades. It includes racial slurs like the “n” word, hate crimes, burning crosses, painting swastikas, violence against immigrants, dressing up in blackface or brownface, blatant use of stereotypes, and more. However, there are things I never knew about racist language which have come to the surface while I am learning to be an antiracist.
September 2020
This blog is an excerpt from Legal Marketing Coffee Talk, Episode 2020.08.17. During this discussion, Roy Sexton, the Director of Marketing at Clark Hill PLC, served as the host. He interviewed Lisa M. Simon, Chief Marketing and Business Development Officer at Lewis Roca Rothgerber Christie LLP.
September 2020
Since the killing of George Floyd and the social uprisings across the United States, Furia Rubel has reaffirmed our commitment to equity, diversity, inclusion, and anti-racism. As a team, we have been listening and learning about how to be better allies. In the spirit of that effort, I recently watched and reflected upon “A Discussion of Diversity, Equity & Inclusion in Public Relations and Beyond.” The program was presented by the Philadelphia Public Relations Association (PPRA).
August 2020
Professional service providers often ask about the importance of social media engagement and how it can benefit their business development efforts. This post covers why content marketing is important for business development, as well as, the strategy and implementation behind it.
August 2020
Podcasts have become more popular than watching videos, reading electronic newsletters, and viewing television. For many professionals, they are used as a successful marketing and business development tool.
November 2019
Lawyers and law firms derive many benefits from effective blogging including business development, marketing and public relations, reputation management, and thought leadership. It’s important to first identify what you want to accomplish through blogging and then take the time to write effective and engaging blog posts.
August 2018
