Getting On Board: New Employee Communications During COVID

Getting On Board: New Employee Communications During COVID

While much of COVID-19’s disruption has been out of our control, it’s more important than ever for businesses to harness human resource tools they can control to help their organizations communicate and thrive, especially when onboarding new hires.

September 2020

Content Marketing and Social Media: A Simple Guide for Professionals

Content Marketing and Social Media: A Simple Guide for Professionals

Professional service providers often ask about the importance of social media engagement and how it can benefit their business development efforts. This post covers why content marketing is important for business development, as well as, the strategy and implementation behind it.

August 2020

Podcasts Take Professional Marketing by Storm

Podcasts Take Professional Marketing by Storm

Podcasts have become more popular than watching videos, reading electronic newsletters, and viewing television. For many professionals, they are used as a successful marketing and business development tool.

November 2019

Writing Effective Blog Posts for Lawyers

Writing Effective Blog Posts for Lawyers

Lawyers and law firms derive many benefits from effective blogging including business development, marketing and public relations, reputation management, and thought leadership. It’s important to first identify what you want to accomplish through blogging and then take the time to write effective and engaging blog posts.

August 2018