July 2018

Advice from GCs for Outside Legal Counsel [Mid-Market Report Article]

The secret to increasing client retention and new business acquisition rates can’t be answered in one simple piece of advice. According to Gina Rubel, there is no single ingredient, rather a series of practices to follow on the road to success. In the article, Gina expertly compiles valuable tips given by GCs at a recent Legal Marketing Association conference and from additional one-on-one interviews.