Furia Rubel applied principles of responsive design, creativity, and user-friendly navigation to create a sustainable brand and online image for Harper Business Law.
For more than two decades, Krista Harper has successfully managed the business, succession planning, and real estate needs of her clients. In 2014, Krista Harper left a mid-market law firm to start her own solo practice. The face of the firm, Krista Harper’s experience comes from being an associate with a prominent Washington, D.C. firm and a Philadelphia regional firm as in-house counsel representing the interests of failed financial institutions. For much of her career, she was a partner in well-established law firms in Bucks County. When she decided to venture out on her own, she reached out to Furia Rubel to provide business law legal marketing, strategic planning, branding, website design and development, and public relations support.
Furia Rubel work with Krista Harper to determine the most strategic name for the firm, Harper Business Law, P.C. Our Bucks County legal marketing agency also developed a brand for the law firm, designed and built the firm’s website at harperbusinesslaw.com and drafted all of the website copy in order to reinforce the message that the firm handles business, real estate and succession planning legal matters for its clients. In addition, the agency supplied custom art creation, illustration, graphic design, and creative services.
Krista Harper said, “The best business advice I received when I started my law firm was from Gina Rubel. It’s as simple as that.”
The website was constructed to maximize engagement with the target audience. It provides relevant information that is easily located and speaks clearly about the benefits of the firm’s services. It also includes a regularly updated blog to provide ongoing, friendly legal counsel in an easy-to-access manner.
