The Challenge

Law Firm Media Relations

When a Delaware family was poisoned by exposure to an illegally applied pesticide while on vacation in the U.S. Virgin Islands and left as quadriplegics, their Delaware law firm retained Furia Rubel to handle media relations, trial publicity, social media monitoring, positioning, and message management. With Furia Rubel handling the flood of media inquiries, the firm’s attorneys were freed to focus their energies on seeking justice and recompense for the family to ensure that their significant health care needs would be met.

>5,000

Print media stories

>25,000

Social media shares and comments

>1 Billion

International media impressions

>$20 Million

Advertising value equivalency

Our Deliverables

Law Firm Media Relations Counsel

Furia Rubel managed media relations response and outreach for Maron Marvel, the family’s law firm, throughout the entire case. The story was covered for more than a year by dozens of national and international news outlets, including Associated Press, ABC News, CBS News, CNN, Daily Mail, Daily News, Daily Times, Delaware Online, Fox News, Good Morning America, MSNBC, NBC News, Newsworks, People magazine, The Daily Beast, The Guardian, The (Wilmington) News Journal, Time magazine, USA Today, US News & World Report, Virgin Islands Daily News, Washington Post, World News Tonight, and Yahoo! News. One CNN story was shared more than 5,000 times on social media and reached more than 55 million people.

High Profile Trial Publicity