Award-Winning Journalist and Experienced Media Executive Hank Grezlak Joins Furia Rubel
DOYLESTOWN, Pa. (January 2024) – Furia Rubel Communications, Inc., an award-winning, integrated marketing and public relations agency, has expanded its business strategy and communications capabilities by bringing on Hank Grezlak, an award-winning journalist and experienced media executive, as a strategic communications advisor and member of the S.T.R.I.D.E. faculty. Grezlak is renowned for his business intelligence and understanding of what drives profitability, law firm growth, and differentiation.
“I am thrilled that Hank has joined our team,” said Gina Rubel, CEO and General Counsel of Furia Rubel. “I have known Hank since I was a practicing attorney handling high-profile matters and throughout his 30-year career at ALM. He will support our U.S. and global law firm clients with strategic planning, content strategy and creation, media strategy, crisis communications planning, training and management, and more.”
The agency now has team members in Colorado, Florida, New Jersey, New York, North Carolina, Maine, Washington, and throughout Pennsylvania, as well as affiliates in France and Poland.
Grezlak spent 30 years at ALM and ran ALM’s legal newsroom from 2017 to 2023 as the Editor-in-Chief, Legal Themes, Regional Brands and Law.com. He oversaw 90+ reporters and editors who produced content for ALM’s U.S.-based legal publications, including The American Lawyer, National Law Journal and The New York Law Journal, as well the company’s flagship website, Law.com. He analyzed web metrics by brand and reporter, developed ALM’s content strategy, and executed it, leading to improved traffic performance and subscription sales. Prior to that, Grezlak served in numerous roles, including Regional Editor-in-Chief of ALM, leading 11 regional publications, including The New York Law Journal, The Legal Intelligencer (PA), The New Jersey Law Journal, Connecticut Law Tribune, The Daily Business Review (Miami), and Texas Lawyer.
From BigLaw M&As and practice of law issues to high-profile litigation and SCOTUS decisions, Grezlak has covered the most high-profile matters in the U.S. legal industry during his career in legal media. He has spent his entire career talking to law firm leaders, inhouse counsel and judges and getting them to engage and open up about their concerns and needs.
“I’ve known and trusted Gina for almost my entire career – and I trusted her enough to bring her in years ago to help coach my Philadelphia staff on how to maximize social media, so when Gina suggested working with her and the Furia Rubel team, it was a no-brainer,” Grezlak said. “At ALM, I worked with Furia Rubel frequently and was always impressed with them. I also got to meet some of their clients who were always great to talk to. I’m thrilled to be joining such a committed and energetic agency.”
Grezlak lives in Yardley, Pennsylvania and enjoys writing, working out, cooking, wine and spending time with his wife and son.