Reputational Management: When the time comes to break up with Twitter (X), here’s how to do it safely [Published in Business of Law DIGEST]
Since Twitter’s rebranding to X, critics contend that it has become a hotbed of misogyny, hate, and misinformation due to a proliferation of anonymous, fake accounts called bots and the abandonment of content moderation. Many also have concerns about hacks, data leaks, and lack of privacy. Lawyers and law firms may find it beneficial to withdraw from the platform, but it is important to do it safely.
Furia Rubel CEO and general counsel Gina Rubel recently published an article covering the various factors to consider when weighing the value of maintaining a presence on X:
- Unpopular service terms changes
- Why deleting an X account could be problematic
- The specifics on safely erasing an X account
Taking control of your digital presence ensures that your social media strategy is aligned with your values. Protecting brand, content, and reputation is key to maintaining your integrity as a professional or an organization.