In this video, experienced legal marketer, attorney and author, Gina Rubel, discusses the necessity of developing a crisis management plan and identifying a crisis response team for your business.

Gina reviews the key components of an effective crisis plan including identifying your key crisis team, listing scenarios and needs, developing a scenario management checklist, developing a media and social media policy, implementing monitoring tools, training your spokesperson, staff and board, conducting a mock crisis, and evaluating and refining the crisis plan. Crisis planning applies to all types of businesses and should be a foundational element of your company’s risk management and strategic planning agendas.