Legal Marketing Pro Gina Rubel to Discuss LinkedIn for Lawyers at PLAA 2023
Date: Tuesday, September 15, 2023, 3:15 PM – 4:15 PM
Location: Pittsburgh Legal Administrators Association (PLAA) 2023 Education Conference; Bedford Springs, Bedford, PA (Sept. 14-16, 2023)
Topic: Leveraging LinkedIn for Client and Talent Retention and Acquisition
Description: It’s time to supercharge your law firm’s and lawyers’ LinkedIn engagement. Gone are the days when professional social media platforms could be ignored. The highly competitive legal industry requires law firms to regularly engage with existing and prospective clients and talent.
Legal marketing expert, Gina F. Rubel, Esq., will explore the various ways in which law firms can leverage LinkedIn to enhance their client and talent retention and acquisition efforts. Rubel will examine best practices to optimize law firm and attorney profiles and content, build and engage with networks, and use LinkedIn’s advanced search features to identify and connect with potential clients and talent. She will also discuss using LinkedIn’s analytics tools to track engagement and measure the impact of your LinkedIn activities.
Whether you are a small B2B or B2C boutique law firm or a large international practice, this program will provide valuable insights and strategies for firm administrators and attorneys to use LinkedIn to grow your business and attract and retain top talent.
Rubel supports corporate and law firm leaders with high-stakes public relations, reputation-changing initiatives, crisis planning and incident response support, including high-profile litigation media relations. As the CEO and general counsel of Furia Rubel Communications, Inc., she leads the agency to support professional service firms. She is the host of the award-winning On Record PR podcast and the author of Everyday Public Relations for Lawyers, 2nd Edition. Contact her at Gina@FuriaRubel.com or connect with her on LinkedIn at /in/ginafuriarubel.
Furia Rubel Marketing and Public Relations is a corporate communications and crisis management agency serving clients internationally. The certified woman-owned agency provides strategic planning, marketing, public relations, crisis management, business development, content marketing, and social media services to a wide array of professional service clients. Furia Rubel represents law firms and legaltech organizations, financial, banking, and accounting companies, governments and municipalities, and behavioral health and elder care organizations.