How Law Firms Are Marketing Remote Work to Laterals
[Law360 Quoting Gina Rubel]
As law firms announce plans for hybrid work policies, it is becoming clear that BigLaw is requiring most lawyers to return to the office at least part-time. This means the law firms that embrace fully remote work options may have an advantage in the recruiting market, according to Furia Rubel Founder and CEO Gina Rubel.
Rubel said, “Law firms are marketing their remote work options to attract laterals and professional staff alike. This is a prime opportunity for law firms when it comes to differentiating themselves to an audience that desires more flexibility.”
Rubel notes that she has heard from legal marketers that firms with remote and hybrid work options are luring laterals from firms without them.
Many lawyers are looking for employment that complements their lifestyle, and remote work can be a significant deciding factor. Rubel adds, “[Young] professionals especially want freedom and flexibility to work when and how it suits them and their families best.”
In addition to Rubel, other experts in the legal sphere are quoted in the article, including Andrew Rossman, managing partner at Quinn Emanuel Urquhart & Sullivan LLP; Krystina Endara, partner at Shipkevich PLLC; and Guy Alvarez, CEO at marketing firm Good2BSocial.
Alvarez shares his legal marketing expertise as a guest of the On Record PR podcast produced by Furia Rubel.
- The Importance of Being Strategic; Account Based Marketing, Measuring Return, and a Strategy-First Approach to Law Firm Digital Marketing with Guy Alvarez
- Recruiting Lawyers and Other Professionals in the Age of Covid-19
Read the full article: How Law Firms Are Marketing Remote Work To Laterals [Subscription Required]