Reputational Management: Crafting and issuing effective public statements [Published in Business of Law DIGEST]

Public statements are vital communication tools for attorneys and law firms. They provide important insight into an organization’s values, and if crafted thoughtfully, they can foster trust and build a strong reputation.

Furia Rubel CEO and general counsel Gina Rubel recently published an article outlining important considerations and best practices for crafting public statements that convey credibility and promote constructive dialogue. She covers:

• What a public statement is and when it is appropriate
• The elements that comprise an effective public statement
• The importance of understanding your audience
• Aligning your message with your mission, vision, and values
• Choosing words and communicating strategically
• Anticipating reaction

Public statements are key to avoiding unnecessary criticism. Law firms must be prepared to address important issues and unresolved concerns that matter to their stakeholders. Communicating clearly and effectively is essential to managing a firm’s relationship with its key audiences.

Read Reputational Management: Crafting and issuing effective public statements