The trend: practice areas and industry groups want to be “branded.” Group leaders often ask business development and marketing leaders to come up with “brand campaigns” to reach their target audiences for deeper industry or service-area penetration.
When most lawyers think of the word “brand,” they think of a visual image such as a logo, fonts, colors, and how an image will play out in various platforms. A law firm brand, however, is much more than its visual identity. Hear from industry experts Roy Sexton, Nancy Leyes Myrland, Elonide Caldwell Semmes, and Ross Fishman in Gina Rubel’s latest article for ALM’s Mid-Market Report, “Differentiating the Practice Area or Industry Group in a Midsize Law Firm.”
