Gina Rubel to Speak on AI Marketing Innovation at LMA Annual Conference
Date: Wednesday, April 3, 2024, 8:30 AM – 4:00 PM
Location: Marriott Marquis San Diego Marina
Topic: All Bets Are Off: AI – Fleeting Trends & Solid Investments
Description: While law firms have traditionally been regarded as slow adopters and resistant to change, they are now compelled to adapt at an extraordinary rate to keep pace with the world around us. This Pre-Conference program will delve into innovation – from ideating and prioritizing solutions to implementation, adoption, and optimization.
This strategic session focusing on the AI innovation landscape will equip marketing leaders with the knowledge and skills to evaluate recent advancements and spearhead transformative change. Presenters will distinguish between fleeting trends and meaningful enhancements through examination and experimentation. Because the challenges and opportunities facing law firms are more complex than ever before, they will provide real examples of effective collaboration within firms and with service providers to drive change – and how to ensure the new initiatives take root through diligent change management.
- Gina Rubel, Furia Rubel Communications, Inc.
- Mohib Qidwai, Bryan Cave Leighton Paisner LLP