Legal Marketer Gina Rubel Presents Connecting the Dots Between Business Development and Social Media for Law Firms [Webinar 3.13.18]
Date and time: March 13, 2018, 12:00 p.m. CST
Location: Online for LMA Members
Topic: Connecting the Dots Between Business Development and Social Media for Law Firms
Speakers: Gina F. Rubel, Esq., President and CEO of Furia Rubel Communications, will present a national webinar on behalf of the Legal Marketing Association Social Media Special Interest Group with Stefanie Marrone, Director of Business Development and Marketing, Tarter Krinsky & Drogin LLP and Liz Cerasuolo, President of LMA-Northeast.
Program Description: Relationships are the core of business development. Social media is an essential and powerful platform for law firms of all sizes to engage and interact with clients and potential clients, as well as a powerful tool to boost visibility. An influx of social media over the past decade — from LinkedIn to Twitter to Facebook — has enhanced the ways in which we communicate with target audiences, leading to quicker connections and serving as an important method of research when looking to establish relationships. But there’s more to social media than market reach, research and brand building – it can be a very powerful tool for driving business development efforts as well. At the core, all of a law firm’s social media efforts should lead to new and expanded business.
In this webinar, this panel of seasoned legal marketers will explore how social media has developed far beyond being a brand building tool to accelerating the relationship-building process, leading to new business and enhanced client relationships. Attendees will learn how to effectively use social media for lead generation and business development. Participants will learn how to:
- Develop, implement and execute an effective social media strategy focused on core areas of differentiation by using content marketing/thought leadership.
- Learn the power of social media to drive business development efforts (with real-life success stories).
- Leverage online relationships for lead generation.
- Use analytics and CRM data to refine content marketing and social media strategy.
A strategic marketing expert, attorney and author, Rubel teaches audiences nationwide how to implement strategic, integrated and measurable communication strategies that help their organizations to meet their business development objectives.
About Furia Rubel Marketing and Public Relations: Furia Rubel Marketing and Public Relations is an integrated and strategic marketing and public relations agency based in Bucks County, Pennsylvania. The certified woman-owned agency provides strategic planning, marketing, public relations, crisis communications, media relations, graphic design, content marketing, blog production and social media services to a wide array of professional clients. Furia Rubel represents law firms, financial services organizations, technology companies, educational institutions, accounting firms, nonprofits, municipalities, manufacturing, behavioral health and elder care organizations. Furia Rubel understands business objectives, defines strategies and delivers results. For more information, visit www.furiarubel.com.