Gina Rubel to Discuss Risks and Rewards of Gen AI at LMA Tech West
Date: Nov. 14, 2023
Location: Sheraton Universal Hotel, 333 Universal Hollywood Dr., Universal City, CA
Topic: The Legal Profession Redefined: Understanding the Profound Risks and Rewards of Gen AI
Panelists: Gina Rubel will join a panel that includes Peter Daniel, General Counsel at Lathrop GPM, and Nicolette Martz, Head of Privacy at Yelp. The discussion will be moderated by Hank Grezlak, Editor-in-Chief at ALM Legal/Law.com.
Description: In today’s digital age, legal marketing has evolved into a dynamic field where harnessing the power of generative artificial intelligence (AI) is no longer an option but a necessity. Join us for an engaging panel discussion moderated by Gina Rubel, where esteemed experts from the legal industry will delve into the transformative world of generative AI, how to prepare for the road ahead, and its application in marketing efforts.
Our panelists will share invaluable insights on using generative AI in law firms generally and in legal marketing specifically. They will explore the benefits, risks and diverse applications of generative AI technologies, shedding light on the evolving landscape of legal marketing in the digital age.
The panel will discuss:
- Strategic Integration: Learn how to strategically integrate generative AI into your legal marketing efforts, optimizing your firm’s reach and engagement while staying compliant with ethical and regulatory standards.
- Risk Mitigation: Gain a comprehensive understanding of the potential risks associated with GenAI-powered marketing and discover best practices for safeguarding your firm’s reputation and client relationships.
- Real-world Applications: Explore real-world case studies and success stories from our panelists, offering actionable insights and inspiration for leveraging generative AI to enhance your legal marketing campaigns.
Join us as we navigate the exciting possibilities and challenges of generative AI in the legal landscape, equipping you with the knowledge and tools needed to thrive in the digital age.
Furia Rubel Marketing and Public Relations is a corporate communications and crisis management agency serving clients internationally. The certified woman-owned agency provides strategic planning, marketing, public relations, crisis management, business development, content marketing, and social media services to a wide array of professional service clients. Furia Rubel represents law firms and legaltech organizations, financial, banking and accounting companies, governments and municipalities, and behavioral health and elder care organizations. For more information, visit www.furiarubel.com.