Reputational Management: Creating a framework for law firm leaders to navigate political and social issues [Published in Missouri Lawyers Media]
Law firm leaders face unprecedented challenges in today’s complex legal landscape, with increased pressure to comment on political, social, and technological issues. Furia Rubel CEO and general counsel Gina Rubel recently published an article offering a structured framework to help leaders manage internal and external communications effectively.
Rubel explores how to balance traditional responsibilities with modern expectations, from handling geopolitical events to implementing new technologies like generative AI. She shares insights regarding various considerations for reputational management:
- Traditional responsibilities vs. modern expectations
- Geopolitical events
- AI and other advancements
- Social justice and equity
- Cultural and political polarization
Rubel emphasizes that decision-making protocols are essential to ensuring that a firm’s communication strategy is consistent and authentic. Firms must weigh risks and benefits, align firm actions with values, and commit to transparent communication to navigate complex issues with integrity and purpose.
Related content:
- Crisis Communications in the Wake of Affirmative Action Lawsuits [As published in Business of Law DIGEST]
- Crisis Communications: Implementing Generative AI: A Field Guide for Lawyers – Part I [Published in Business of Law Digest]
- Preventing and preparing for employee protests in today’s politically charged environment [Published in Reuters Legal]