Proof that LinkedIn is for Lawyers [Published in Daily Jus]
by Gina Rubel and Jennifer Simpson Carr
Gina Rubel and Jennifer Simpson Carr recently published an article in Daily Jus providing an overview of the benefits of LinkedIn for lawyers in building strong relationships and networks. Rubel and Carr identify LinkedIn as a go-to networking tool for the audiences lawyers are most interested in reaching. They cite a variety of reasons why LinkedIn is a must for legal professionals:
- Greater than 70% of professionals on LinkedIn are decision-makers at their companies
- LinkedIn is available in more than 200 countries and territories and is available in 26 languages
- 96% of executives use LinkedIn as their preferred content source, and 53% of in-house counsel find it valuable as a content distribution platform
- LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs
- LinkedIn is a media-recognized PR tool for lawyers
- 80% of social media driven B2B leads come from LinkedIn
They write, “Used strategically, LinkedIn offers a unique opportunity for lawyers to develop relationships, position themselves as thought leaders, develop relationships with key members of the media, and generate referrals and business”.
Rubel and Carr also provide tips to maximize use of the platform:
- LinkedIn profiles with photos get 21 times more views and 36 times more messages
- Long-form content gets 72% more backlinks than short-form content
- “How-to” & “list” posts receive 3 – 5x more engagement than standard posts
Quoted in the article are:
- David Burgess, publishing director at The Legal 500
- Devin Banerjee, senior member of the editorial team at LinkedIn
- Lizzy McLellan, former business of law editor at ALM Global, LLC
Related content:
- Leveraging LinkedIn to Develop Business, Attract Top Talent, and Become a Thought Leader
- Five Statistics that Prove LinkedIn is for Lawyers and Three Ways to Maximize the World’s Largest Online Professional Network
