In part three of this five-part series, Furia Rubel B2B Marketing and Public Relations CEO, Gina Rubel, discusses the types of scenarios that trigger the need to implement a crisis response plan, the eight questions to consider when drafting scenarios for a crisis response plan, and the six questions to ask in your crisis management planning. While the focus of the presentation is on community bank crisis management, the concepts apply across the board to all businesses and in particular law firms, accounting firms, financial service providers, nonprofits, municipalities and other business which should be concerned with website hacking and data breaches.
Below is a textual overview of the video.
Every crisis management plan (CMP) should include examples of a crisis (or incident) that would trigger the need to respond with crisis management. There are myriad examples of scenarios that businesses face today.
Types of scenarios that trigger the need to implement a crisis response plan:
- Bankruptcy / Financial Issues
- Crime, Violence, Threat, Terrorism, Active Shooter
- Cyberbreach / Hack
- Disaster: Hurricane, Wild Fire, Tornado, Earthquake, Flood, Fire
- Health issue, departure or death of key executive
- Layoff / Mass Layoffs
- Merger or Acquisition
- Protest / Walk Out
Eight questions to consider when drafting scenarios for a crisis response plan:
- What are the issues?
- How might it play out?
- What do you need to get across (if … then)?
- What is your position (if … then)?
- What are the legal issues and considerations?
- What can you say?
- What can’t you say?
- How might these messages be manipulated by others?
Six questions to ask in your crisis management planning:
- Crisis Scenarios: What situations can cause a crisis?
- Target Audience: Who are the target audiences you need to influence?
- Key Messages: What key messages do you want to communicate to your target audiences?
- Tactics: Which tactics will help you to accomplish reach your target audience with your key messages?
- Timing: How quickly mush you must respond?
- Monitoring: How long should the matter be monitored and how will you manage monitoring?