Date and time: April 11, 2018
Location: Hyatt Regency, New Orleans, Louisiana
Topic: Leveraging Content Within an Integrated Communications Strategy
Details: Gina F. Rubel, Esq., President and CEO of Furia Rubel Communications, will present at the 2018 LMA National Conference, in New Orleans, Louisiana. She joins Jennifer Simpson Carr, Senior Business Development Manager at Lowenstein Sandler LLP; Arielle Lapiano, Director of Communications and Public Relations, Paul Hastings LLP, and Jessica Todd, Marketing Specialist McNair Law Firm as panelists for “Leveraging Content Within an Integrated Communications Strategy.”
The panel will cover the usage of law firm content marketing and public relations, as they play equal roles in providing an integrated approach to communication efforts. The panel will address:
- How to create an integrated communications strategy and leverage content to support business goals
- How to work effectively to unify BD/PR and Comms objectives and communicate them within the law firm
- Actionable tips on how to get management/lawyer buy-in for law firm content marketing strategy
- Integrating employee advocacy to expand the law firm’s marketing reach and influence
- The different means to measuring ROI for law firm communications strategies
A strategic marketing expert, attorney and author, Rubel teaches audiences nationwide how to implement ethical, integrated and measurable communication strategies that help their organizations to meet their business objectives.
The 2018 Legal Marketing Association (LMA) Annual Conference is the largest event for the ongoing education of legal marketing and business development professionals. In 2018, 1,500+ legal marketers from small to large law firms, along with the preeminent service providers, will attend to learn about and discuss changes within the industry, identify solutions to current challenges and uncover opportunities to meet their firm’s goals. Attendees include legal industry peers at all levels in their careers, from CMOs to specialists. There will be 500+ law firms in attendance of various sizes and from across North America and beyond. Attendees will learn from case studies and strategies to differentiate their law firm in a changing market landscape, and discover alternate ways to drive business development and gain access to the latest legal marketing technology advancements. For more information about the Legal Marketing Association National Conference (#LMA18), go to https://www.legalmarketing.org/annual_conference.
About Furia Rubel Marketing and Public Relations: Furia Rubel Marketing and Public Relations is an integrated and strategic marketing and public relations agency based in Bucks County, Pennsylvania. The certified woman-owned agency provides strategic planning, marketing, public relations, crisis communications, media relations, graphic design, content marketing, blog production and social media services to a wide array of professional clients. Furia Rubel represents law firms, financial services organizations, technology companies, educational institutions, accounting firms, nonprofits, municipalities, manufacturing, behavioral health and elder care organizations. Furia Rubel understands business objectives, defines strategies and delivers results. For more information, visit www.furiarubel.com.
