Anyone who works on a communications project with Sarah Larson will be won over by the traits that brought her to public relations after more than 15 years in the news business: insatiable curiosity, an intelligent grasp of complicated issues, an intuitive understanding of human nature, and an instinctive understanding of the power of storytelling.

An award-winning journalist and public relations professional, Sarah serves as Furia Rubel’s Executive Vice President, Client and Public Relations. She oversees the corporate communications, public relations, and crisis management strategy and initiatives for clients in the legal, financial, and biotech industries. She also assists with strategic planning and business development, reviews agency performance to ensure that we are meeting our clients’ strategic goals, and ensures that client messages and content are integrated across all platforms.

Every organization has a story to tell. The insight gained during her journalism career enables Sarah to identify them and lead her team to craft them into compelling stories that move audiences to action. She helps clients and colleagues communicate effectively, whether the audience is a packed ballroom at a nonprofit fundraiser, a boardroom full of key decision-makers, or the general public.

Sarah’s deep knowledge of the evolving media landscape and her strategic instincts are invaluable to our clients and business partners, whether they are trying to garner public attention or, conversely, trying to stay out of the headlines. A veteran crisis communicator, she helps organizations prepare for or respond to issues that could damage their hard-earned reputation and brand.

Committed to addressing unmet needs in her community, Sarah volunteers her time and talents to many area nonprofits. She serves on the Board of Directors of NOVA (Network of Victim Assistance), which supports victims of sexual assault and other serious crimes in Bucks County and works to eliminate violence through advocacy, education, and prevention programs. A member of the Perkasie chapter of Rotary International, she also serves as Secretary of the Board of Directors of Pennridge FISH, a food pantry and clothing outlet that serves the Pennridge community. Previously, she served on the Board of Directors of the Bucks County-based women’s empowerment organization, Sisters U, and on the development committee for HealthLink Dental Clinic.

A resident of Bucks County, Pa., Sarah graduated with a degree in English and Political Science from Drake University. In her free time, she enjoys many of the things she gets paid to do: reading, writing, taking photographs, learning, talking and listening. Whether kayaking on a lake or hiking a mountain trail, she loves to be outside. She also spends a couple hours each week trying to survive classes at Orangetheory Fitness. Sarah enjoys travel, red wine and good chocolate but has yet to figure out a way to get someone to pay her for that.

If your organization has been struggling with the best way to create and deliver the right messages to your target audiences, give Sarah Larson a call. She has been telling other people’s stories all her life. Once you meet her, you’ll want her to tell yours.


In 2017, Sarah was named an Emerging Leader in Bucks County by the Central Bucks Family YMCA, The Intelligencer, and the Bucks County Courier Times. The annual program recognizes leaders from local businesses and organizations in Bucks or Montgomery Counties who demonstrate high value to their employers and a commitment to serve their communities.

Sarah has been honored for her writing prowess and communications expertise many times over, in both journalism and public relations. Her work at Furia Rubel has been honored by the Public Relations Society of America several times:

  • 2017, for a press conference to announce the filing of a lawsuit by law firm Eisenberg, Rothweiler, Winkler, Eisenberg & Jeck, P.C. against the city of Philadelphia and its police department in response to the police-involved shooting death of an unarmed man
  • 2016, for Brand and Reputation Management for a campaign on behalf of Penn Community Bank, Bucks County’s leading independent mutual bank
  • 2015, for a community relations campaign on behalf of Tinicum Township regarding its legal agreement with the Philadelphia International Airport

During her career in journalism, she was recognized numerous times by the Pennsylvania Society of Professional Journalists, the Pennsylvania Newspaper Association, and other organizations. The Northern Illinois Newspaper Association awarded Sarah First Place for Best News Story for “To Russia With Love,” a news series that reported on a local charity group’s mission trip to bring aid to children in Russian orphanages.

Sarah was a finalist for the Livingston Award for Young Journalists, the largest all-media, general reporting prize in American journalism. Her investigation into drug smuggling, sex abuses and overdose deaths at the Bucks County prison led to major prison reforms. In 2006, she was named Employee of the Year for The Intelligencer in recognition of her on-the-ground reporting in the aftermath of Hurricane Katrina. Her reporting chronicled the ongoing efforts of the Bucks County Katrina Relief Project to aid the rebuilding of the Mississippi Gulf Coast after the storm.


From the Furia Rubel News Desk

Marketing & Public Relations Blog