Anyone who works on a communications project with Sarah will be won over by the traits that brought her to public relations after more than 15 years in the news business: insatiable curiosity, an intelligent grasp of complicated issues, an intuitive understanding of human nature, and an instinctive understanding of the power of storytelling.

As vice president of public relations, Sarah oversees the development and execution of the corporate communications, public relations, and crisis management strategy and initiatives for clients in the legal, financial, and biotech industries. The insight gained during her journalism career enables Sarah and her team to craft and tell compelling stories that shape public understanding of some of today’s most vital issues.

Every organization has a story to tell; Sarah identifies them and turns them into stories that connect with clients, donors, strategic business partners, and other audiences. That insight enables her to help clients and colleagues communicate effectively, whether the audience is a packed ballroom at a nonprofit fundraiser, a boardroom full of key decision-makers, or the general public.

Sarah’s deep knowledge of the ever-evolving media landscape and her strategic instincts are invaluable to our clients and business partners, whether they are trying to garner public attention or, conversely, trying to stay out of the headlines. A veteran crisis communicator, she helps organizations prepare for or respond to incidents and issues that could damage their hard-earned reputation and brand.

Committed to addressing unmet needs in her community, Sarah volunteers her time and talents to many nonprofit organizations throughout Bucks County, including HealthLink Dental Clinic; the Perkasie chapter of Rotary International; Pennridge FISH, a food pantry serving the Pennridge community; and the Bucks County-based women’s empowerment organization, Sisters U.

Sarah graduated with a degree in English and Political Science from Drake University. She lives in Bucks County, Pennsylvania, and in her free time, she enjoys all the things she gets paid to do: reading, writing, taking photographs, learning, talking and listening. She spends a couple hours each week trying to survive classes at Orangetheory Fitness. She also enjoys travel, red wine and good chocolate but has yet to figure out a way to get someone to pay her for that.

If your organization has been struggling with the best way to create and deliver the right messages to your target audiences, give Sarah Larson a call. She has been telling other people’s stories all her life. Once you meet her, you’ll want her to tell yours.

Awards

Sarah has been honored for her writing prowess and communications expertise many times over, in both journalism and public relations. Her work at Furia Rubel has been honored by the Public Relations Society of America with a first-place win in 2016 for Brand and Reputation Management for Bucks County’s leading independent mutual bank, and, in 2015, for a community relations campaign on behalf of Tinicum Township and its legal agreement with the Philadelphia International Airport.

During her career in journalism, Sarah was a finalist for the Livingston Award for Young Journalists, the largest all-media, general reporting prize in American journalism, for her investigation into drug smuggling and sex abuses at the Bucks County prison. She also was recognized numerous times by the Pennsylvania Society of Professional Journalists, the Pennsylvania Newspaper Association, the Northern Illinois Newspaper Association, and other organizations.

A sought-after speaker and advisor, Sarah is frequently asked to present to businesses and nonprofits on topics ranging from crisis communications planning to media pitching to effective use of social media. Topics and presentations include:

  • You’d Better Sweat the Small Stuff: Social Media Details That Make the Difference
  • Building Careers in Journalism and Related Professions
  • Integrated Marketing and PR for Small Business Owners

In addition, Sarah has acted as a moderator for numerous conferences and events, including:

  • “Bridging the Gap: Regional Impact Breakfast,” Impact Thrift Stores
  • “Consumer Health Engagement: Health Ownership,” Philadelphia SmartCEO

To book Sarah as a presenter or moderator for your next program, call 215-340-0480, or email her at sarah@furiarubel.com.

From the Furia Rubel News Desk

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