Sarah Larson to Present Internal Communications at 2021 Legal Marketing Association Annual Conference #LMA21
Date & time: Saturday, October 23, 2021, 11:30 a.m. to 12:30 p.m.
Location: The Diplomat in Hollywood, Florida
Furia Rubel Communications Executive Vice President, Sarah Larson will present “How Internal Communications Affect Employee Retention & Acquisition” at the Rise, Refocus and Reconnect, 2021 LMA Annual Conference (#LMA21). Larson will be joined by Jasmine Trillos-Decarie, Chief Client Officer at Lathrop GPM LLP.
Larson and Trillos-Decarie will guide attendees through relevant and time-sensitive case studies that affect every firm goal from employee retention and high-value acquisitions to DE&I efforts and long-term firm viability. All too often, internal messages are crafted by the executive committee, firm managing partners, office managing partners or industry and practice chairs without regard to the impact the message will leave on the rest of the firm. In this program, participants will be led through what to say, when to say it, and how to deliver internal communications to positively affect employee retention and acquisition.
Attendees will learn how to:
- Differentiate how to communicate internally for everyday situations and more critical issues such as return-to-office plans, vaccination policies, and M&As.
- Decide when to communicate to diminish internal fear, gossip and media leaks.
- Incorporate unifying language that recognizes diversity, supports inclusion, and fosters a sense of belonging.
- Adopt new tools and technologies that reach a dispersed remote workforce and suit various styles of learning.
- Gain buy-in from senior leadership to create internal processes for best practices.
The LMA Annual Conference is the leading worldwide event focused exclusively on the legal marketing and business development industries. 2021 keynote presenters include Neil Patel, a leading digital marketing authority, and Siri Lindley, world champion triathlete and high performance coach. The event unites professionals from CMOs to entry-level specialists from firms of all sizes to advance thought leadership in the field and make valuable connections with solution providers, consultants, and fellow legal marketers. Follow along on Twitter using #LMA21 for the live programs and virtual extensions.
A preview of Siri Lindley’s keynote can be found at On Record PR: Living Fearlessly Authentic.
About Furia Rubel Marketing and Public Relations: Furia Rubel Marketing and Public Relations is an integrated and strategic marketing, public relations and crisis management agency based in Bucks County, Pennsylvania. The certified woman-owned agency provides strategic planning, marketing, public relations, crisis management, business development, content marketing, and social media services to a wide array of professional service clients. Furia Rubel represents law firms and legaltech organizations, financial, banking and accounting companies, governments and municipalities, and behavioral health and elder care organizations. For more information, visit www.furiarubel.com.