How PR Helps Protect Your Online Visibility in a Zero-click World
If you’ve searched online lately, you’ve probably noticed: something’s different. Search results aren’t what they used to be.
July 2025
Why Including Images with Press Releases is Crucial
Most business leaders understand that public relations (PR) is an important part of their business strategy.
June 2025
Why No One’s Reading Your Thought Leadership (And How to Fix It)
True thought leadership – the kind that drives authentic conversations – isn’t about producing more content. It’s about creating strategic, bold, and different ideas that inspire action.
June 2025
The One Thing You Should Always Say to a Journalist Near the End of an Interview
An interview with a journalist is more than just a conversation. It’s a chance to share authentic insights, showcase your expertise, and position yourself as a thought leader in your field. But navigating these moments without guidance can feel like stepping onto an unpredictable stage.
March 2025
Navigating the New Reality: A Strategic Guide for Law Firm Leaders to Handle Political and Social Issues
In recent years, the landscape for law firm leaders has dramatically changed, with increasing pressure to comment on political, social, and technological issues.
January 2025
Changing SEO Strategies for 2025: How AI is Shaping the Future of Search
As 2025 approaches, Chief Marketing Officers (CMOs) and leaders are witnessing a significant evolution in SEO strategies due to the transformative power of AI.
October 2024
Harnessing the Power of Gen AI in Business: Understanding Prompt Engineering
In today’s rapidly evolving technological landscape, Artificial Intelligence (AI) is no longer a distant concept but an integral part of our daily lives. But what does this mean for corporate business owners? How can AI, particularly in the form of generative AI, be utilized to drive business success? And what exactly is prompt engineering?
October 2024
Seeking Market Impact? Avoid the Pitfalls of Legal Exceptionalism
While certain elements make marketing within the legal industry unique, such as the Rules of Professional Conduct and various state ethics guidance, law firms have quite a bit to learn from their counterparts in the B2B marketing space.
August 2024
5 Strategies Successful Law Firms Employ to Increase Market Share
In today’s competitive legal market, delivering exceptional legal services and serving as a strategic business partner to in-house counsel is no longer considered a differentiator by clients, but table stakes.
August 2024
![Crisis Communications: Implementing generative AI: The culture shift – Part II [Published in Business of Law Digest]](https://www.furiarubel.com/wp-content/uploads/2024/05/Media-Mention-Gina-BOLD-article-Part-2.png)
Crisis Communications: Implementing generative AI: The culture shift – Part II [Published in Business of Law Digest]
In order to implement generative AI effectively, law firms must have organizational agility, and a willingness to embrace the cultural shifts that come with new technology and processes. Furia Rubel CEO and general counsel Gina Rubel recently published an article highlighting the importance of embracing innovation in order to maintain a competitive advantage.
May 2024