THE CHALLENGE — NONPROFIT PR
The National Kidney Foundation of Delaware Valley is committed to preventing and treating kidney disease. The nonprofit foundation supports area kidney disease and transplant patients through research, patient support groups, and a transportation reimbursement fund for low-income patients. However, generating organ donations — kidneys from a living or recently deceased donor — remains the organization’s No. 1 objective. When the organization sought a local agency to provide nonprofit PR, they retained Furia Rubel in Bucks County.
OUR DELIVERABLES — NONPROFIT PR
Furia Rubel supported a high-profile event targeting professional women designed to build excitement about and awareness of the goals and needs of the National Kidney Foundation of Delaware Valley. This nonprofit PR campaign included raising awareness about the foundation through attendance and media coverage, building relationships with potential volunteers, establishing a framework for a new source of funds, and creating an event that could be repeated.
The team developed a signature event — a fashion show — that would target businesswomen in the Greater Philadelphia area.
The exclusive event, High Heels for High Hopes, an exclusive fashion event that included a high-end, entertainment-packed fashion show featuring the spring collection of internationally known red carpet designer Sue Wong. Philadelphia area designers Milla by Mail and Camileon Heels also provided their fashions to the affair. Furia Rubel initiated a women’s business association partnership through which area organizations sent invitations to their members – totaling more than 1,000 business women – inviting them to attend the event at a discount.
The impressive list of celebrities who endorsed or participated in the event included reporters from the local Fox affiliate’s morning news program; Meghan Cleary (aka “Miss Meghan”), internationally acclaimed author of The Perfect Fit: What Your Shoes Say About You; local radio personalities; celebrity Kia Steve-Dickerson from the TLC show Trading Spaces; contestants from NBC’s The Apprentice; and award-winning salsa dancers from La Luna Dance Studio.
Event media sponsors included PhillyFIT and Philadelphia Style magazines. Other sponsors were Smashbox Cosmetics, Wolf Block, Naked Chocolate Cafe, the Eagles Cheerleaders, Greensgrow Farms, Peace Valley Lavender Farm, Jones Apparel Group, and Tiffany & Co.
Media coverage reached more than 5 million households through a wide variety of media outlets. Broadcast interviews were aired on KYW Newsradio, 98.1 WOGL, CN8 Comcast Newsmakers, the 10! Show, and Fox 29’s Good Day Philadelphia.