The New Reality of Law Firm Risk
The New Reality of Law Firm Risk Estimated listening time: 12 minutes By Gina Rubel Law firms advise clients how to manage crises, but in the past five years, they […]
August 2026
When to Say No: Why the Right Business Starts With Knowing What to Reject
Every professional service firm eventually faces a prospect, or an existing client, who does not fit. The instinct is often to say yes anyway. More work feels safer than less work. But saying no to the wrong business is not a missed opportunity.
August 2026
Beyond the Submission: Why the Best Chambers Programs Are Built Year-Round
In our first article, “The Chambers Game”, we explored what many legal marketers and attorneys learn only after years of managing submissions: Chambers rankings are not won solely on the strength of a well-written submission.
August 2026
Stop Asking AI to Write Your Chambers Submission
How legal marketers can use artificial intelligence to build smarter Chambers strategies, not just faster submissions
July 2026
Why That Lateral Hire Announcement Didn’t Make the News
Your firm landed a strong lateral, one with a portable book of business, real practice depth and the kind of profile leadership will point to for years.
July 2026
Legal Tech’s Next Inflection Point: Responsible AI, Litigation Services, and the Future of Law Firm Strategy
For years, the legal industry has been described, often lazily, as slow to adopt technology.
June 2026
When Should Lawyers Say, ‘No Comment?’
Most lawyers dramatically overestimate the risks of talking to reporters and underestimate the risks of staying silent.
June 2026
10 Ways Law Firm Marketers Can Get Attorneys to Be Responsive
One of the most common frustrations among law firm marketing, public relations, and business development professionals is not a lack of strategy, creativity, or opportunities. It is getting lawyers to engage consistently in the process.
June 2026
Chambers and Partners Is Basically a Board Game: Are You Playing to Win?
For many law firm marketing departments, Chambers and Partners rankings can feel intimidating, frustrating, and at times, completely overwhelming.
May 2026
Why AI Visibility Demands a Consistent Communication Strategy from Law Firm Leaders
The Legal Marketing Association (LMA) 2026 Annual Conference made one point unmistakably clear: disruption in the legal industry is no longer incremental or superficial. It is structural.
May 2026