All the questions we are asked about strategic marketing, public relations and social media are answered on our blog. If you have a burning question and you don’t find the answer on our site, be sure to let us know.
Every professional service firm eventually faces a prospect, or an existing client, who does not fit. The instinct is often to say yes anyway. More work feels safer than less work. But saying no to the wrong business is not a missed opportunity.
August 2026
In our first article, “The Chambers Game”, we explored what many legal marketers and attorneys learn only after years of managing submissions: Chambers rankings are not won solely on the strength of a well-written submission.
August 2026
How legal marketers can use artificial intelligence to build smarter Chambers strategies, not just faster submissions
July 2026
Your firm landed a strong lateral, one with a portable book of business, real practice depth and the kind of profile leadership will point to for years.
July 2026
For years, the legal industry has been described, often lazily, as slow to adopt technology.
June 2026
Most lawyers dramatically overestimate the risks of talking to reporters and underestimate the risks of staying silent.
June 2026
One of the most common frustrations among law firm marketing, public relations, and business development professionals is not a lack of strategy, creativity, or opportunities. It is getting lawyers to engage consistently in the process.
June 2026
For many law firm marketing departments, Chambers and Partners rankings can feel intimidating, frustrating, and at times, completely overwhelming.
May 2026
The Legal Marketing Association (LMA) 2026 Annual Conference made one point unmistakably clear: disruption in the legal industry is no longer incremental or superficial. It is structural.
May 2026
For decades, law firm marketing and business development professionals were viewed primarily as operational support and excluded from strategic conversations shaping the firm’s future. That model no longer reflects the realities of today’s legal marketplace.
May 2026