What You Need to Know about New Jersey’s New Consumer Data Privacy Law

What You Need to Know about New Jersey’s New Consumer Data Privacy Law

In an age where digital footprints are as extensive as physical ones, consumer data privacy has become a hot-button issue garnering attention from legislators nationwide and leaders around the globe. New Jersey is the latest state to step into the arena with the enactment of its own comprehensive Consumer Data Privacy Law.

February 2024

Using Podcast Stats to Reach Your Desired Audience

Using Podcast Stats to Reach Your Desired Audience

Whether you’re creating content on behalf of a company or advancing your individual brand as a thought leader, podcasting can be an effective way to reach the audience you need to meet your business goals. In 2023, the number of podcast listeners reached 464.7 million, and all signs point to this format remaining a major source of information, inspiration, and entertainment to millions of people for the foreseeable future.

December 2023

A Blueprint for Effective Crisis Management: Crisis Communications Plan Example

A Blueprint for Effective Crisis Management: Crisis Communications Plan Example

In today’s hurried, interconnected world, crises can strike businesses and organizations at any time. Whether it’s a product recall, a social media backlash, a natural disaster, or a financial setback, a wide range of delicate issues can arise on any given day. And being prepared to handle a crisis is essential if businesses or organizations are to maintain the trust, reputation, and credibility they have worked so hard to build.

October 2023

How to Navigate Today’s Media as an In-House Law Firm PR Pro

How to Navigate Today’s Media as an In-House Law Firm PR Pro

Law firms and small businesses rely on positive coverage to tell their stories, share expert opinions, and bolster their reputation as industry leaders. From traditional media and online news outlets to digital platforms and podcasts, articles and interviews build trust with prospective clients, enhance your firm’s credibility, and help showcase your law firm’s success. It is imperative to understand how to navigate today’s media as an in-house law firm PR pro.

September 2023

Mastering Your 2024 Law Firm Marketing Budget: A 7-Step Guide

Mastering Your 2024 Law Firm Marketing Budget: A 7-Step Guide

The ability to strategically allocate finances and resources to marketing efforts has become an indispensable skill for legal marketing professionals in law firms seeking to thrive in a competitive environment. With clients’ needs evolving and the digital landscape continuously reshaping how legal services are sought, crafting an effective marketing budget is not simply a financial exercise; it must be a strategic imperative.

September 2023

Should You Hire a Crisis Communications Agency, or Go It Alone?

Should You Hire a Crisis Communications Agency, or Go It Alone?

Human nature is such that planning ahead, and in particular, planning for an unpleasant event, does not end up on the top of most people’s to-do lists. However, crisis planning can preserve reputation and revenue. Here’s what to consider.

July 2023