Furia Rubel is recognized regionally and nationally for our award-winning, integrated marketing and public relations expertise.
Our team has published widely on crisis communications, media relations, media training and publicity, professional development, productivity, small business public relations strategy and tactics, social media, and law firm public relations and marketing.
![What law firms can learn from big brands on DEI — and why reputation is at stake [Published in Reuters]](https://www.furiarubel.com/wp-content/uploads/2025/06/frc-media-mention-06-27-2025.jpg)
Despite recent political backlash against Diversity, Equity, and Inclusion (DEI) initiatives, companies that maintain their commitment to these kinds of programs are strengthening their reputations.
June 2025
Law firm marketing and public relations professionals Gina Rubel and Jennifer Simpson Carr named among top 100 experts worldwide
May 2025
![Are Some Law Firms That Settled With Trump Getting the Cold Shoulder From Legal Departments? [The American Lawyer Quotes Gina Rubel]](https://www.furiarubel.com/wp-content/uploads/2025/05/FRC-newsworthy-trump-cold-shoulder-05-08-2025-.jpg)
As some law firms strike deals with the Trump administration in order to avoid targeted attacks, some of their clients are taking their business elsewhere.
May 2025
![Crisis communications: The role of data and analytics in law firm crisis management strategy [Published in Business of Law DIGEST]](https://www.furiarubel.com/wp-content/uploads/2025/04/BOLD-data-analytics-image.png)
Understanding the public conversation around an organization and the effectiveness of messaging is key to crisis communications. Data and analytics are vital tools when navigating a crisis and tailoring communications to the needs of any situation.
April 2025
![Cut a Deal or File a Suit? Every Big Law Response to Trump Scrutiny Is a Blueprint- [The American Lawyer Quotes Gina Rubel]](https://www.furiarubel.com/wp-content/uploads/2025/03/American-LAwyer-Cut-a-Deal.png)
Law firms that have been targeted by executive actions from the Trump administration are responding in a variety of ways.
March 2025
![Is Perkins Coie’s Executive Order Fight a ‘Unique Branding Opportunity’? [The American Lawyer Quotes Gina Rubel]](https://www.furiarubel.com/wp-content/uploads/2025/03/Perkins-Coie-MM.png)
Law firm Perkins Coie, after being targeted by an executive order from the Trump administration for its past client work, is fighting back via a lawsuit and a public relations campaign.
March 2025
![Reputational Management: Crafting and issuing effective public statements [Published in Business of Law DIGEST]](https://www.furiarubel.com/wp-content/uploads/2025/02/wwd-media-mention-02-20-2025.jpg)
Public statements are vital communication tools for attorneys and law firms. They provide important insight into an organization’s values, and if crafted thoughtfully, they can foster trust and build a strong reputation.
February 2025
![Morgan Lewis chair Jami McKeon says AI mastery will differentiate law firms [Philadelphia Business Journal Quotes Gina Rubel]](https://www.furiarubel.com/wp-content/uploads/2025/02/Morgan-Lewis-Media-Mentions-33.png)
As artificial intelligence continues to transform the business landscape, Morgan Lewis & Bockius chair Jami McKeon is working to ensure her firm stays ahead of the curve.
February 2025
![Reputational Management: When the time comes to break up with Twitter (X), here’s how to do it safely [Published in Business of Law DIGEST]](https://www.furiarubel.com/wp-content/uploads/2025/01/Media-Mentions-33.png)
Reputational Management: When the time comes to break up with Twitter (X), here’s how to do it safely [Published in Business of Law DIGEST] Since Twitter’s rebranding to X, critics […]
January 2025
![Social Media Fury Targeting Insurers Should Spark Strategic Changes, Experts Say [Published in P&C Specialist]](https://www.furiarubel.com/wp-content/uploads/2024/12/Social-Media-Fury-Targeting-Insurers-Should-Spark-Strategic-Changes-Experts-Say.png)
In the wake of UnitedHealthcare CEO Brian Thompson’s murder, commercial insurers are advised to “shore up their customer service, refine their claims processes and restore public confidence.”
December 2024