Furia Rubel is recognized regionally and nationally for our award-winning, integrated marketing and public relations expertise.
Our team has published widely on crisis communications, media relations, media training and publicity, professional development, productivity, small business public relations strategy and tactics, social media, and law firm public relations and marketing.
![Unanswered Questions and Broken Promises: The Renee Good Shooting and What It Says About Government Accountability [Published in The Legal Intelligencer]](https://www.furiarubel.com/wp-content/uploads/2026/01/frc-media-mention-01-21-2026-300x300.jpg)
The shooting of Renee Good by a U.S. Immigration and Customs Enforcement (ICE) agent during a federal raid in Minneapolis has raised major questions about the extent of government power and the vital importance of transparency and accountability in preserving democracy.
January 2026
![Communication Essentials for Navigating Politically Charged Issues [Published in O’Dwyer’s PR]](https://www.furiarubel.com/wp-content/uploads/2026/01/frc-media-mention-01-14-2026-300x300.jpg)
In today’s politically volatile climate, PR professionals are navigating an unprecedented number of high-stakes communications challenges.
January 2026
![Beyond the Billable Hour: How AI and Client Expectations Are Driving a Shift to Value-Based Pricing in Law Firms [Published in Law.com]](https://www.furiarubel.com/wp-content/uploads/2026/01/frc-media-mention-01-20-2026-300x300.jpg)
The billable hour has long been a norm in law firms’ business models, but advances in technology and changing client expectations are prompting many legal professionals to push for a more predictable pricing structure.
January 2026
![Reputation Management: Plan today for law firm lateral exits and client disputes [Published in BOLD]](https://www.furiarubel.com/wp-content/uploads/2025/12/frc-media-mention-12-11-2025-300x300.jpg)
Lateral movement and client disputes remain commonplace in the legal industry, and they can pose significant threats to a law firm’s reputation.
December 2025
![Perception Is Everything: Why Law Firm Market Positioning Matters More Than Ever [Published in Attorney at Work]](https://www.furiarubel.com/wp-content/uploads/2025/11/frc-media-mention-11-17-2025-2-300x300.jpg)
Lawyers want their clients to view them as trusted advisors and forward-thinking problem-solvers, but if they have not clearly articulated the value they bring, they will not be visible in a crowded marketplace.
November 2025
![What Every Law Firm Leader Should Know About Media Relations [Published in Prawo.pl]](https://www.furiarubel.com/wp-content/uploads/2025/10/frc-media-mention-10-01-2025-300x300.jpg)
When attorneys speak publicly about a case, their firm, or a social or political issue, the media listens.
October 2025
![Human-Centered Leadership Is the Differentiator in the AI Age [Published in Bloomberg Law]](https://www.furiarubel.com/wp-content/uploads/2025/10/Deb-Media-Mention-300x300.jpg)
Generative AI is revolutionizing legal practice, streamlining processes and making workflows more efficient than ever before. However, AI cannot replace uniquely human skills, such as emotional intelligence, relationship building, and strategic thinking.
October 2025
![After Perkins Lawyer Firing, Law Firms ‘Between a Rock and a Hard Place’ in Policing Social Media [The American Lawyer Quotes Gina Rubel]](https://www.furiarubel.com/wp-content/uploads/2025/09/frc-media-mention-09-19-2025-300x300.jpg)
Perkins Coie has fired a lawyer for a social media post criticizing conservative activist Charlie Kirk and the Trump administration shortly after Kirk was killed.
September 2025
![Why Transparency Is the New Currency For Law Firm Leaders [Published in Law.com]](https://www.furiarubel.com/wp-content/uploads/2025/09/frc-media-mention-09-08-2025-2025-300x300.jpg)
When a law firm experiences change, silence or ambiguous messaging can create a vacuum in which suspicion and mistrust can develop.
September 2025
![Crisis Communications: The communications essentials for navigating a politically charged climate [Published in BOLD]](https://www.furiarubel.com/wp-content/uploads/2025/09/frc-media-mention-crisis-comm-09-05-2025-300x300.jpg)
In today’s politically volatile environment, law firm leaders and CMOs are facing difficult decisions on whether to respond to major legislative and judicial upheaval. Clarity, consistency, and integrity are key to crafting communication that connects with a firm’s stakeholders.
September 2025