Facebook Changes Fake News Link Previews

Facebook Changes Fake News Link Previews

Big changes from Facebook have taken effect. In order to combat the ongoing spread of misinformation, Facebook has changed the way users can edit the previews of links that they post to the social media platform.

July 2017

Furia Rubel Goes to Washington Newseum

Furia Rubel Goes to Washington Newseum

In honor of our marketing and public relations agency’s 15th anniversary, the Furia Rubel team enjoyed a company retreat at the Newseum in Washington, DC.

May 2017

2017 Webby Awards: Best of the Internet

2017 Webby Awards: Best of the Internet

The Webby Awards estimates that there are now more than one billion websites. They awarded 407 Webbys in 2017 to honor the best the internet has to offer. Here are our favorites.

May 2017

Key Lessons: State of the Media Report

Key Lessons: State of the Media Report

Each year Cision surveys more than 1,500 journalists and influencers to gauge what is important to them and how they interact with public relations professionals and marketers. Their State of the Media Report provides insights for how PR pros and marketers, like us, can do a better job interacting with them.

May 2017

Understanding Snapchat Geofilter Uses and Guidelines

Understanding Snapchat Geofilter Uses and Guidelines

If you aren’t familiar with Snapchat, let’s start with the basics. Snapchat is a mobile photo messaging and multimedia sharing app which has been growing rapidly among mobile users (predominantly ages 18- 34). At the end of 2016, it had over 150 million active daily users among which 54 percent log in every day.

April 2017

Echo Chambers and Alternative Facts: PR in the Public Sphere

Echo Chambers and Alternative Facts: PR in the Public Sphere

You see a headline that makes you nod in agreement. You “like” it and move on to the next post. Some of the articles have no basis in fact, but you’re not reading the articles anyway, just the headlines. The more you click that blue thumbs-up emoji, the less the facts matter.

April 2017

How to Create an Effective Call to Action

How to Create an Effective Call to Action

A well-crafted call to action can boost conversions; it is the difference between a user bouncing away from a website and a reader becoming a customer by signing up to receive blog posts, reading your website, requesting a free trial, or even purchasing a product.

March 2017

Event Recap: Meet the Philadelphia TV & Radio News Directors

Event Recap: Meet the Philadelphia TV & Radio News Directors

Last week, I had the opportunity to attend a panel with some TV & radio news directors in the Philadelphia market. The event was hosted by the National Academy of Television Arts & Sciences Mid-Atlantic Chapter and Drexel University.

March 2017