All the questions we are asked about strategic marketing, public relations and social media are answered on our blog. If you have a burning question and you don’t find the answer on our site, be sure to let us know.
Once you set measurable public relations objectives for your law firm and executed tactics to reach your target audiences, follow up on coverage, exposure, reach, placement, demand, impact, calls, leads generated and new business to measure law firm PR success.
January 2019
While not every incident will become a corporate crisis, the PR industry is seeing an enormous spike in need for crisis management. When a company has invested in a crisis response plan, executives can sleep better at night knowing they are better prepared to handle an incident when it arises.
December 2018
The outlook for 2019 is cautious for law firm managing partners, but technology has provided us with ways to connect with clients and prospective clients in many ways. Small and large businesses and law firms are speaking with their audiences rather than at them.
December 2018
Social media engagement should be a tactic in your law firm’s public relations and marketing plan. Social media engagement provides a cost-effective and timely way to communicate with clients and prospects. When managed properly any sized law firm can gain exposure and an advantage over competition with strategic use of social media.
December 2018
Like most public relations agencies, Furia Rubel subscribes to media database services, and we have tried a handful of them over the years. Most are laughably outdated, in an industry that changes rapidly, or inexplicably incorrect, a point that was driven home to me on two recent occasions.
December 2018
Law firms are successfully implementing podcasts for business development. If your law firm is looking for an inexpensive and efficient tactic that appeals to smaller practices with niche target audiences, here are ten podcasting tips for incorporating a lawyer podcast into your business development plan.
November 2018
Lawyers have countless encounters with target audiences on a daily basis and the power to control messaging in person, online, and over the phone. Learn how to leave a lasting impression in person, over the phone and online to own your lawyer reputation.
October 2018
The staff of Furia Rubel Communications recently had the privilege of touring the Bucks County property of iconic furniture woodworker George Nakashima, who purchased the estate in 1945 to establish a woodworking studio. We are pleased to share our experiences at this local National Historic Landmark.
October 2018
As with all public relations efforts, identify what you want to accomplish. Once you know your goal, you can then pick and choose among the media relations tools that will accomplish your objectives. They include the press release, law firm backgrounder, press kit, op-ed, letter to the editor, calendar listing, Q&A, fact sheet and media advisory for your law firm PR efforts.
October 2018
Social media platforms come and go. And much like Friendster which launched in 2002 and shut down in 2015, Google+ profiles are going away by August 2019. What remains unknown is the extent of the public relations fallout from Google’s failure to disclose that it exposed the private data of hundreds of thousands of users.
October 2018