Law Firm Crisis and Publicity Expert Gina Rubel Moderates LegalWeek Panel
Date and time: January 30, 2019 1:30 p.m. to 2:30 p.m.
Location: New York Hilton – Midtown
Details: Law firm crisis expert Gina Rubel, will moderate “Crisis Management Pitch Off: Managing Client Perception During a Firm Crisis” during the 2019 LegalWeek conference. During the program, she will team up with in-house representatives to walk the audience through two crisis scenarios. The program will cover identifying a law firm crisis, maintaining control of the message, building an effective client communication strategy, and differentiating the needs of clients against the court of public opinion.
The program’s panel participants include Trish Lilley, Chief Marketing and Business Development Officer, Stroock & Stroock & Lavan LLP; and David Schaefer, Director of Communications, Covington & Burling.
An attorney and law firm PR expert, Rubel leads Furia Rubel Communications, Inc., an agency supporting law firm growth through integrated legal marketing, public relations, reputations management, and content marketing. She regularly is called upon by law firm leaders for high-stakes public relations, media training, crisis planning, and incident-response support, including high profile litigation media relations. In addition, she is listed among Lawdragon’s top 100 consultants and strategists to the legal profession, worldwide.
Furia Rubel Communications, Inc. is an integrated and strategic law firm marketing, public relations and crisis management agency in the Philadelphia market. The certified woman-owned agency provides strategic planning, marketing, public relations, crisis management, trial publicity, business development, content marketing, and social media services to law firms nationwide.