Benefits of Partnering with a WBENC-Certified Women’s Business Enterprise Public Relations and Marketing Agency
Working with a certified women-owned business, such as Furia Rubel Marketing and Public Relations, demonstrates a company’s readiness to work with diverse markets, as well as support local communities.
According to the 2017 State of Women-Owned Businesses Report, there are an estimated 11.6 million women-owned businesses in the United States that employ nearly 9 million people and generate more than $1.7 trillion in revenue.
For more than a decade, Furia Rubel has proudly maintained a Women’s Business Enterprise (WBE) Certification through the Women’s WBENC Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of the businesses owned and operated by women in the U.S.
Nationally recognized by thousands of major U.S. corporations and federal, state and local government entities, this certification is no small feat. The process is lengthy and intensive. To achieve WBENC certification, women-owned businesses complete formal documentation and a site visit process every third year, which is administered by one of WBENC’s 14 Regional Partner Organizations.
There are benefits to be had when a company partners with a WBENC-Certified Women’s Business Enterprise (WBE), such as Furia Rubel Marketing and Public Relations.
New Revenue Opportunity Sources
Research conducted by the Hackett Group illustrates that working with a WBENC-certified business can increase profitability with as much as 130 percent return on investment, providing distinct competitive advantages. The research concluded that procurement organizations that work with a diverse supplier base also had lower overall operating costs and spent 20 percent less on their buying operations.
Innovation and Creativity
A Harvard study showed that diversity unlocks innovation and drives market growth, so a company’s willingness to work with diverse markets attracts other companies and business opportunities that also support diversity and women-owned business.
Smaller companies typically bring innovation to the table in order to stand out among their competitors. As a boutique marketing and public relations agency, we have the advantage of dexterity, making course corrections with fast turn-around times, attention to detail and customer service, and the ability to implement creative and innovative strategies that meet our clients’ objectives and drive business success.
Commitment to Diversity
Women’s Business Enterprise National Council WBENC aims to “foster diversity in the world of commerce. Diversity promotes innovation, opens new channels of revenue and creates partnerships which provide opportunities that fuel the economy.”
WBENC-certified WBE’s are among the fastest growing sector of our economy. According to WBENC, the certification standard is the most relied upon certification of women-owned businesses as a supplier diversity business program. This certification validates that a business is at least 51 percent owned, controlled, operated, and managed by a woman or women.
Working with a women-owned business illustrates your company’s commitment to diversity and inclusion.
An agile and flexible WBE enterprise allows for cost savings. With fewer processes and “middle men,” our agency’s marketing and public relations services are delivered more efficiently and effectively, thus generating results more cost-effectively.
Working with a WBENC-certified WBE can provide your company many tax benefits. The federal government affords tax incentives to those who conduct business with minority and women-owned businesses. Additionally, tax liabilities are reduced for projects funded with federal or state grants or loans when the supplier is a women-owned business.
Every client wants to work with strategic partners that best serve the client, regardless of whether they are certified minority-owned or not. A 2017 Hackett Group research study indicates that diverse suppliers (minority-owned and women-owned enterprises) either meet or exceed performance expectations 99 percent of the time.
Furia Rubel is proud to be part of the WBENC Certification program which affords us great opportunities and partnerships along with the opportunity to pass along the benefits to our clients.
Connect with us. We’d love the opportunity to share why we’d be a great marketing, public relations, crisis communication and content marketing agency partner for your company.