Jennifer Simpson Carr to Discuss Media Strategy for Law Firms at LMASW Regional Conference 2023
Date: September 14, 2023, 10:15 AM – 11:15 AM
Location: The Virgin Hotel, New Orleans, LA
Furia Rubel Communications vice president of strategic development Jennifer Simpson Carr will present a workshop titled “Modernize Your Media Strategy: Five Aspects of Law Firm PR to Update for 2023 and Beyond” during the Legal Marketing Association Southwest (LMASW) Regional Conference 2023.
She will be joined by Lauren Knotts, Communications and PR Manager at McGlinchey Stafford, and Traci Stuart, President/CEO of Blattel Communications.
The workshop will explore five key aspects of law firm communications that have changed dramatically in recent years and the new ways of thinking about and approaching law firm media strategy.
Topics include:
- Modernizing your media approach – What today’s reporters, editors and producers need from law firms and lawyers and how to think about the new reporting models to maximize coverage potential.
- Making your website newsfeed/newsroom work harder – Delivering key messages to various stakeholders consistently and evolving your messaging over time.
- Embracing shared media (and sparing your local reporters) – Defining the role of and approach to social media and making the most of it.
- Leveraging paid editorial options for extended reach, education and credibility.
- Measuring impact – Emerging approaches to evaluating the payoff from PR that speak to law firm management.
Furia Rubel Marketing and Public Relations is a corporate communications and crisis management agency serving clients internationally. The certified woman-owned agency provides strategic planning, marketing, public relations, crisis management, business development, content marketing, and social media services to a wide array of professional service clients. Furia Rubel represents law firms and legaltech organizations, financial, banking and accounting companies, governments and municipalities, and behavioral health and elder care organizations. For more information, visit www.furiarubel.com.
