Crisis communications: The role of data and analytics in law firm crisis management strategy [Published in Business of Law DIGEST]
Understanding the public conversation around an organization and the effectiveness of messaging is key to crisis communications. Data and analytics are vital tools when navigating a crisis and tailoring communications to the needs of any situation.
Furia Rubel CEO and general counsel Gina Rubel recently published an article outlining various data analytics resources and how they can be applied to crisis management. She explains what these tools can facilitate:
- Monitor public sentiment in real-time
- Measure the effectiveness of messages
- Predict trends to stay ahead
Data and analytics can help an organization monitor public reaction to a crisis, utilize feedback to tailor messaging, and measure outcomes post-crisis. However, communications professionals should be careful not to over rely on these tools, as non-digital channels can be a source of important information. Adapting in real-time is essential to managing a crisis effectively.
Technology is changing the way we respond to crises. Staying on top of the latest advancements is crucial to being prepared and addressing a crisis before it spirals out of control.
Read Crisis communications: The role of data and analytics in law firm crisis management strategy