Crisis Communications: The communications essentials for navigating a politically charged climate [Published in BOLD]
In today’s politically volatile environment, law firm leaders and CMOs are facing difficult decisions on whether to respond to major legislative and judicial upheaval. Clarity, consistency, and integrity are key to crafting communication that connects with a firm’s stakeholders.
Furia Rubel CEO and general counsel Gina Rubel recently published an article outlining three major principles to follow when developing an effective communication strategy:
- Prepare: Anticipate scenarios and define communication guardrails
- Present: Offer objective frameworks for decision-making
- Preserve: Uphold the law firm’s reputation and culture with integrity
Rubel also recommends several strategies to support these three P’s:
- Create a rapid response team
- Build a values-aligned message library
- Audit the firm’s digital presence
- Train, train, train
- Document and debrief
- Speak with purpose
These communication essentials can help a firm navigate challenging situations with clarity and purpose. Strategic and thoughtful messaging not only helps protect an organization’s reputation; it builds deeper, stronger relationships with clients, team members, and the community.
Read Crisis Communications: The communications essentials for navigating a politically charged climate