Date and time: October 27, 2022, 3:15 p.m. EDT
Location: The Marriott Riverfront, Savannah, GA
Furia Rubel Communications Founder and CEO Gina Rubel will present on the topic “PR Planning for Client and Talent Acquisition and Retention” at the Legal Marketing Association Southeast Regional Conference.
Rubel will discuss how public relations can accelerate the business development process, support client retention, increase audience awareness, and attract talent. Attendees will work through a step-by-step public relations planning process using a “culture story” of their choosing, such as a DEI initiative, a shift to hybrid work, or an innovation campaign. The session will cover:
- the process of goal setting
- uncovering opportunities
- defining target audiences (internal and external)
- establishing key messages
- gaining internal buy-in
- using data to establish benchmarks and measure success.