Thought Leadership

As we look ahead to 2021, the prospect of a coronavirus vaccine is hovering just on the horizon. With it come the dreams of once again shaking hands with or standing within a few feet of a human being with whom you do not share a household. Just imagine how happy we all will be when we can take off our masks without fearing that we are endangering ourselves or the people we love.

December 2020

The legal industry has the chance to seize a once-in-a-generation opportunity to effect large-scale change regarding diversity, equity, and inclusion (DE&I). Leaders in legal marketing recognize the opportunity to create a solid foundation from which future generations can grow. This was underscored at the Legal Marketing Association Virtual Annual Conference (#LMA20).

November 2020

…if 2020 has taught us one thing, it is: always prepare for what you believe won’t happen.

November 2020

There have been many silver linings in 2020 despite COVID-19. Gina Rubel reached out to her network to find out what they have been able to appreciate, both personally and professionally. Here is what they had to say. 

November 2020

We are quickly approaching the day of the general election on Nov. 3, and your vote matters. We wanted to remind you to check your voter registration and learn about voting methods, and to share with you other ways to engage beyond casting your ballot.

October 2020

What it meant to work and learn from home didn’t register with me until my first time logging onto a Zoom call for my Business Law class at Drexel University. I thought to myself, “This won’t last long.” Little did I know this would soon become my daily routine.

September 2020

While much of COVID-19’s disruption has been out of our control, it’s more important than ever for businesses to harness human resource tools they can control to help their organizations communicate and thrive, especially when onboarding new hires.

September 2020

This blog is an excerpt from Legal Marketing Coffee Talk, Episode 2020.08.17. During this discussion, Roy Sexton, the Director of Marketing at Clark Hill PLC, served as the host. He interviewed Lisa M. Simon, Chief Marketing and Business Development Officer at Lewis Roca Rothgerber Christie LLP.

September 2020

2020 marks 100 years since suffragists won women the right to vote. Ratified on Aug. 18, 1920, the 19th Amendment reads, “The right of citizens of the United States to vote shall not be denied or abridged by the United States or by any State on account of sex.”

August 2020

Professional service providers often ask about the importance of social media engagement and how it can benefit their business development efforts. This post covers why content marketing is important for business development, as well as, the strategy and implementation behind it.

August 2020