All the questions we are asked about strategic marketing, public relations and social media are answered on our blog. If you have a burning question and you don’t find the answer on our site, be sure to let us know.
When Congress created the Coronavirus Aid, Relief, and Economic Security (CARES) Act, the Paycheck Protection Program was a cornerstone of the financial relief offered to small business owners. At the time, businesses such as restaurants, hotels, retailers and gyms were forced to furlough or lay off workers in droves.
July 2020
Employees and companies, whether they are big or small, are no strangers to cyberattacks. Cyberattacks happen constantly, and in my case as a cooperative education (co-op) employee, it happened to me in my third week of employment.
July 2020
The COVID-19 pandemic has forced law firm leaders to pivot into often-uncomfortable territory, presenting unique management, communications, and mental health challenges.
July 2020
As a way to create social change and right injustices, activism has been a part of human culture throughout human history. Indeed, activism has been at the heart of social change for centuries. But when it comes to the world of commerce, how do businesses approach social and activist movements? How should businesses handle activists within their own ranks?
June 2020
Tackling project management during COVID-19, when, oftentimes, no plan has been in place, can seem challenging, but these tips will help your company stay organized and keep forging ahead in a remote work environment.
June 2020
In addition to changing our language palette, we must find ways to communicate our preferences or needs in a way that does not antagonize others. This is going to be difficult for many coming from a place of fear.
June 2020
Words matter.
Every successful communicator knows that, of course, but science is showing us that word choice matters even more than we may have thought.
June 2020
I’ve heard a familiar response from journalists since March: “We’re inundated with coronavirus coverage. I’ll try to get to this next week.”
This is not unexpected. Coronavirus will be setting the media’s agenda for the foreseeable future, and newsrooms have been agile in reassigning roles and working remotely from home.
May 2020
As the sun rose over Philadelphia International Airport the morning of May 19, the orange-hued light illuminated an airport changed radically from the busy hub that area travelers would have recognized.
May 2020
Gina Rubel participated as a guest speaker on the SMART Business Revolution podcast, hosted by John Corcoran. Corcoran is the co-founder of Rise25 a company that works to unite businesses to ideal referral partners, clients, strategic partners and industry influencers.
May 2020