AI Will Threaten Law Firm Jobs, But Innovators Will Thrive [The Legal Intelligencer Quoting Gina Rubel]

As generative AI continues to develop its capacity for research and investigation, it is becoming clear that law firms and attorneys must learn how to integrate this new technology into their business models. Furia Rubel CEO & General Counsel Gina Rubel weighs in on the importance of adapting to the changes generative AI will necessitate in the legal industry.

Rubel explains why legal professionals are among those most impacted by the evolution of generative AI, stating that they are “hit the hardest in terms of adaptation and change because legal effects every industry.”

However, the legal industry has historically struggled with adapting to new methods of doing business. “The big problem is law firms—it’s a big generalization—they’re slow on the uptake,” according to Rubel. “We go to law school, where we solve problems and avoid risks. New tech comes out and [firms] wait and wait and wait—clients don’t want to wait, they want to know how we’re innovating.”

Rubel emphasizes that adaptation is key to business success, as demonstrated throughout history. “Over millennia, jobs have changed, careers have changed, opportunities have changed,” she says. “You’ve got to adapt. Period.”

In addition to Rubel, other legal industry experts are quoted in the article, including Mark McCreary, co-chair of Fox Rothschild’s privacy and data security practice, Linda Novosel, chief innovation and value officer at Blank Rome, Estrada Legal Consulting principal Edward Estrada, partner David Barnard of Blaqwell, Andy Indeck, managing partner at Weber Gallagher Simpson Stapleton Fires & Newby, and Ralph Baxter, the former chairman and CEO of Orrick Herrington & Sutcliffe.

Related content:

• Generative AI: Discussions on the Future Impact
• Generative AI: A Sample Policy for Organizations
• Generative AI Tools for Communications and Marketing Professionals

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