Understanding Snapchat Geofilter Uses and Guidelines

Understanding Snapchat Geofilter Uses and Guidelines

If you aren’t familiar with Snapchat, let’s start with the basics. Snapchat is a mobile photo messaging and multimedia sharing app which has been growing rapidly among mobile users (predominantly ages 18- 34). At the end of 2016, it had over 150 million active daily users among which 54 percent log in every day.

April 2017

Echo Chambers and Alternative Facts: PR in the Public Sphere

Echo Chambers and Alternative Facts: PR in the Public Sphere

You see a headline that makes you nod in agreement. You “like” it and move on to the next post. Some of the articles have no basis in fact, but you’re not reading the articles anyway, just the headlines. The more you click that blue thumbs-up emoji, the less the facts matter.

April 2017

April 2017 Client Sightings

April 2017 Client Sightings

This month, our clients were recently highlighted in Bloomberg BNA Legal News, The Legal Intelligencer and the Philadelphia Business Journal.

April 2017

How to Create an Effective Call to Action

How to Create an Effective Call to Action

A well-crafted call to action can boost conversions; it is the difference between a user bouncing away from a website and a reader becoming a customer by signing up to receive blog posts, reading your website, requesting a free trial, or even purchasing a product.

March 2017

Event Recap: Meet the Philadelphia TV & Radio News Directors

Event Recap: Meet the Philadelphia TV & Radio News Directors

Last week, I had the opportunity to attend a panel with some TV & radio news directors in the Philadelphia market. The event was hosted by the National Academy of Television Arts & Sciences Mid-Atlantic Chapter and Drexel University.

March 2017

March 2017 Client Sightings

March 2017 Client Sightings

This month, our clients were recently highlighted in CNNMoney, The Legal Intelligencer, The Philadelphia Business Journal, The Portland Business Journal, and the Idaho Business Review.

March 2017

February 2017 Client Sightings

February 2017 Client Sightings

This month, our clients were recently highlighted in The Legal Intelligencer and the Philadelphia Business Journal.

February 2017