Furia Rubel Executive to Speak at girlSTEM Conference

Furia Rubel Executive to Speak at girlSTEM Conference

Sarah Larson will speak at the #girlSTEM program at Delaware Valley University in Bucks County on May 18, 2017. Sarah Larson will present “From Hedy Lamarr to Katherine Johnson: Honoring the Stories of Women in STEM.”

May 2017

May 2017 Client Sightings

May 2017 Client Sightings

This month, our clients were recently highlighted in Bloomberg BNA, Philly.com, The Legal Intelligencer, Suburban Life and the Delaware County Daily Times.

May 2017

Understanding Snapchat Geofilter Uses and Guidelines

Understanding Snapchat Geofilter Uses and Guidelines

If you aren’t familiar with Snapchat, let’s start with the basics. Snapchat is a mobile photo messaging and multimedia sharing app which has been growing rapidly among mobile users (predominantly ages 18- 34). At the end of 2016, it had over 150 million active daily users among which 54 percent log in every day.

April 2017

Why is Email Marketing Newsletter Content and Image Balance Important?

Why is Email Marketing Newsletter Content and Image Balance Important?

The average person received 90 emails per day in 2016. As digital marketers, we want to ensure that our messaging stands out in the crowded email-marketing space. Unfortunately, email marketing messages that rely on only images and no words, are far more likely to miss their mark. Unless the email has a subject that has captured my attention, this email would immediately get deleted.

April 2017

Echo Chambers and Alternative Facts: PR in the Public Sphere

Echo Chambers and Alternative Facts: PR in the Public Sphere

You see a headline that makes you nod in agreement. You “like” it and move on to the next post. Some of the articles have no basis in fact, but you’re not reading the articles anyway, just the headlines. The more you click that blue thumbs-up emoji, the less the facts matter.

April 2017

April 2017 Client Sightings

April 2017 Client Sightings

This month, our clients were recently highlighted in Bloomberg BNA Legal News, The Legal Intelligencer and the Philadelphia Business Journal.

April 2017

How to Create an Effective Call to Action

How to Create an Effective Call to Action

A well-crafted call to action can boost conversions; it is the difference between a user bouncing away from a website and a reader becoming a customer by signing up to receive blog posts, reading your website, requesting a free trial, or even purchasing a product.

March 2017