WSG European Region 2023 Meeting to Host a Power of PR Workshop by Furia Rubel Executives
Date and time: May 3, 2023, from 1:30 pm – 5:00 pm CET (in-person)
Furia Rubel Communications Founder and CEO Gina Rubel and Vice President of Strategic Development Jennifer Simpson Carr will present an interactive workshop “Harnessing the Power of Public Relations to Build Relationships, Brands and Business” at the 2023 WSG European Regional Meeting in Budapest, Hungary, with colleagues, Francois Lasalle and Lukasz Walewski.
Using a combination of lecture, individual and audience participation, and real-time brainstorming and feedback, this interactive workshop will help lawyers and legal marketing professionals understand how to leverage public relations and best practices to strengthen and enhance their brands.
Workshop leaders will share best practices for WSG European members to raise awareness about their law firms, position their attorneys as thought leaders, and use public relations to enhance relationships with current and prospective clients and talent, referring counsel, alumni, journalists, and other decision-makers.
Comprised of two of Lawdragon’s top 100 Global Leaders in Legal Strategy, a former international journalist, and an international legal business leader, each seasoned presenter will share their unique expertise and perspectives for a very interactive workshop.
- Gina Rubel, a former litigator and author who wrote the book on public relations for lawyers, will discuss practical strategies for lawyers to maximize their participation in public and media relations efforts.
- Francois Lassalle, a global business leader who has worked at Dentons, Linklaters, and the British Virgin Islands International Arbitration Center, will explain how to use communications to position law firms and lawyers in competitive markets.
- Jennifer Simpson Carr, who served as an in-house business development leader for Am Law 200 firms, will outline best practices for leveraging public and media relations to support client and talent retention and acquisition.
- Former international journalist Łukasz Walewski will address best practices for developing relationships with international, local, and regional media to reach your firm’s target audience.
For WSG member firms, there is an even greater opportunity to leverage the power of the WSG network to create new prospects, develop relevant and quality prospects, and elevate perception collaboratively among practice areas, regions, and like firms – all supporting common business success.
Furia Rubel Marketing and Public Relations is a corporate communications and crisis management agency serving clients internationally. The certified woman-owned agency provides strategic planning, marketing, public relations, crisis management, business development, content marketing, and social media services to a wide array of professional service clients. Furia Rubel represents law firms and legaltech organizations, financial, banking, and accounting companies, governments and municipalities, and behavioral health and elder care organizations. For more information, visit www.furiarubel.com.
