All the questions we are asked about strategic marketing, public relations and social media are answered on our blog. If you have a burning question and you don’t find the answer on our site, be sure to let us know.
Lawyers have countless encounters with target audiences on a daily basis and the power to control messaging in person, online, and over the phone. Learn how to leave a lasting impression in person, over the phone and online to own your lawyer reputation.
October 2018
As with all public relations efforts, identify what you want to accomplish. Once you know your goal, you can then pick and choose among the media relations tools that will accomplish your objectives. They include the press release, law firm backgrounder, press kit, op-ed, letter to the editor, calendar listing, Q&A, fact sheet and media advisory for your law firm PR efforts.
October 2018
Media relations starts with the relationship your law firm develops with journalists, editors, reporters and media outlets. It is a process of developing relationships that can lead to media coverage in newspapers, magazines, television, radio, and online. The press release is just one law firm media relations tool.
September 2018
Whether or not you believe in ratings, directories and awards programs, your clients may use them to validate or differentiate your law firm and lawyers. Take advantage of law firm awards as marketing opportunities.
August 2018
In addition to tactics such as media relations, law firms can reach their target audience and build stronger relationships in the community through different law firm community relations planning.
July 2018
Law firm business development encompasses a variety of integrated marketing tools. One great way to develop business as a lawyer is to speak at business forums, industry conferences, bar association meetings, seminars, universities, and CLE programs. This positions you as an expert in your areas of practice and industries served.
June 2018
Writing often feels like a very daunting task to the busy attorney. When attorneys are told they should write an article on a particular topic, the reaction often is as if the attorney has been asked to eat nails. On the other hand, I have had the experience of working with attorneys who love to write more than they love to litigate.
May 2018
Speak effectively with journalists by understanding their terminology and communicating in their language. Learn how to prepare for and execute television, radio and print interviews.
April 2018
When the opportunity to work with the media arises, you need to be well prepared and media-trained to ensure that everything will run smoothly and effectively. I encourage every law firm, no matter how big or small, to have a written law firm media policy.
March 2018
![Legal Marketing & Law Practice Management Tips [LAW FIRM INDUSTRY ARTICLES]](https://www.furiarubel.com/wp-content/uploads/2018/01/Legal-Marketing-and-Law-Practice-Management-Tips-thb.jpg)
From time to time, we share legal industry articles relevant to our law firm and legal service provider contacts. With all of the great legal marketing and law practice management information available today, here are a few recent articles that we recommend lawyers, legal administrators, managing partners and legal marketers read.
January 2018