LMA Philadelphia | July 25, 2019 | Philadelphia, PA
Saul Ewing Arnstein & Lehr’s Philadelphia Office
1500 Market Street
Law firm crisis expert and co-chair of the Philadelphia Bar Associations Law Firm Risk Management Committee, Gina Rubel, will present with Lara Hamm, Director of Communications and Public Relations of Jackson Lewis P.C., an Am Law 100 firm on July 25. The 90-minute program hosted by LMA Philadelphia will address “Not If But When: Planning for the Crisis That Will Strike Your Law Firm.” Law firms of all sizes will benefit from this program which addresses important planning strategies to aid in law firm crises.
Rubel says, “In life and business, reputation is everything. It only takes one misstep to cause irreparable damage to a law firm and its attorneys. And it’s not if, but when because life happens, mistakes happen, and crises happen to law firms of all sizes and areas of practice.”
In this program, Rubel will address:
• Potential crisis situations which can cause serious damage to the firm’s reputation and revenue.
• The elements needed for a viable crisis communication plan
• Working through the six stages of a crisis; scenario-style
• Things the firm can do to manage its reputation before, during and after a crisis
Rubel is the attorney and law firm PR expert who, for more than 17 years, had lead Furia Rubel Communications, Inc., an agency supporting law firms through integrated legal marketing, public relations, reputation management, and content marketing. Hamm has more than 15 years of experience developing and implementing a public relations programs designed to build and enhance law firm reputations. The two have been invited to present this program in Washington, D.C., for the Philadelphia Bar Association, and for LMA. Rubel also is listed among Lawdragon’s top 100 consultants and strategists to the legal profession, worldwide.