Effective Use of Social Media by Municipalities: Doylestown, PA

Effective Use of Social Media by Municipalities: Doylestown, PA

Municipalities that utilize social media effectively have strategic plans in place to quickly provide the community with important updates and information. Gina Rubel presented examples of effective use of social media to the Government Finance Officers Association of Pennsylvania.

July 2018

Managing Social Media Profiles for Municipalities in Pennsylvania

Managing Social Media Profiles for Municipalities in Pennsylvania

The process for managing social media profiles for municipalities in PA can be broken down into a series of steps. In this program, public relations and social media expert Gina Rubel explains how to manage each step to the Government Finance Officers Association of Pennsylvania.

July 2018

Integrated Marketing Tips for Nonprofits [Video | Webcast]

Integrated Marketing Tips for Nonprofits [Video | Webcast]

This integrated marketing for nonprofits program covers how to unify communications efforts, support business goals, and speak directly to the target audiences. Viewers will understand how to integrate marketing, public relations, and social media to increase engagement and support development.

July 2018

Importance of Social Media for Municipalities in Pennsylvania

Importance of Social Media for Municipalities in Pennsylvania

Social media for municipalities in Pennsylvania is important and few have embraced social media or leverage its full potential. In this program, public relations and social media expert, Gina Rubel presented social media to the Government Finance Officers Association of Pennsylvania.

June 2018

6 Stages of Crisis Response When a Bank’s Website is Hacked [Video]

6 Stages of Crisis Response When a Bank’s Website is Hacked [Video]

Gina Rubel discusses the 6 Stages of Crisis Response When a Bank’s Website is Hacked. While the focus of the presentation is on community bank crisis management, the stages of crisis response and crisis management apply across the board to all businesses and in particular law firms, accounting firms, financial service providers, nonprofits, municipalities and other business.

May 2018

Crisis Planning When a Bank’s Website is Hacked: Audience & Tactics [Video]

Crisis Planning When a Bank’s Website is Hacked: Audience & Tactics [Video]

Gina Rubel, discusses Planning for a Crisis When a Bank’s Website is Hacked: The Audience & Tactics. While the focus of the presentation is on community bank crisis management, the concepts apply across the board to all businesses and in particular law firms, accounting firms, financial service providers, nonprofits, municipalities and other business which should be concerned with website hacking and data breaches.

April 2018

Planning for a Crisis: The Scenarios [Video]

Planning for a Crisis: The Scenarios [Video]

In part three of this five-part series, Furia Rubel B2B Marketing and Public Relations CEO, Gina Rubel, discusses the types of scenarios that trigger the need to implement a crisis response plan, the eight questions to consider when drafting scenarios for a crisis response plan, and the six questions to ask in your crisis management planning.

 

April 2018

Elements of a Crisis Management Plan [Video]

Elements of a Crisis Management Plan [Video]

In part two of this five-part series, Furia Rubel B2B Marketing and Public Relations CEO, Gina Rubel, discusses the six major elements in a crisis management plan (CMP).

March 2018

Debunking Law Firm Social Media Myths [Video]

Debunking Law Firm Social Media Myths [Video]

Debunking Law Firm Social Media Myths and Building a Plan That Works was presented at ALM’s LegalWeek in New York as part of the LegalMarketing track. Social media has changed the way lawyers communicate and connect with each other and with their target audiences. While it remains a valuable legal marketing tool, social media can be difficult to navigate.

March 2018