Reputational Management: Why values-driven communication protects law firm reputation [Published in BOLD]
In times of instability, a law firm’s values are essential in guiding internal and external communication. As political forces threaten the rule of law, the legal industry is increasingly facing unprecedented pressure to take a stand on issues. Many leading firms stay silent to avoid risk, but this approach can sometimes do more long-term reputational damage than speaking out.
Gina Rubel and Elizabeth Ogilvie recently published an article highlighting the importance of values-driven communication. They examine:
- The risk of fear-based communication
- What it means to “live your values”
- Why values-driven communication protects reputation
- Prioritizing internal communication
- Why silence is still a message
They also identify what law firm leaders should do now:
- Use values as a decision filter
- Communicate early and in alignment with your people
- Treat silence as a strategic choice—and explain it
- Model values through visible leadership
High-pressure moments are opportunities to affirm an organization’s values and build reputation. Staying consciously aligned with your mission will better equip your firm to weather volatility than adopting a purely reactive, fear-based approach to decision-making.
Read Reputational Management: Why values-driven communication protects law firm reputation