On July 28, 2020, legal marketing and business development expert, Jennifer Simpson Carr, will present an LMA webinar on how to incorporate podcasting into a legal marketing strategy
Date and time: Webinar: July 28th 12 p.m. EST
Location: Legal Marketing Association Midwest Region: Indianapolis Local Group
Jennifer Simpson Carr, director of business development at Furia Rubel Communications and producer of On Record PR podcast, will join legal marketing and business development professional, Marcie Dickson, to present the LMA webinar “From Business Case to Launch: Creating a Successful Legal Podcast”. The webinar is free to LMA members and $20 for Non-Members. Registration is due by July 24th.
Launching a podcast can be an effective way to establish credibility, extend brand reach, and build networks. The webinar will discuss how you evaluate whether podcasting is the right fit for your law firm or practice group and where to start. Additionally, Carr and Dickson will discuss:
- Considerations when deciding whether to add podcasting to your integrated marketing strategy.
- Building a business case and achieving buy-in.
- Evaluating and choosing software and equipment.
- Strategies for producing quality content including attracting and retaining guests.
To register and/or view the event listing, click here.