Jennifer Simpson Carr Discusses AI’s Role in Improving Marketing and BD Workflows During LMASE Tech Intensive
Date: March 5, 2026
Time: 9 a.m. – 4 p.m. ET
Location: Jones Day Offices, Atlanta, GA
Register: https://www.legalmarketing.org/Event-Details/lmase-tech-intensive-beyond-the-prompts
Topic: The AI Enabled Client Journey: What Changes and What Stays Human
Description: Legal Marketing Association Southeast (LMASE) Tech Intensive: AI Beyond the Prompts is a full-day, highly interactive intensive designed to help legal marketing and business development professionals understand how AI is reshaping their work today and what it means for the future. The program moves from foundational context into applied learning through demonstrations, collaborative brainstorming, and strategic planning. Participants will identify immediate workflow improvements, envision future-state opportunities, and leave with actionable priorities to bring back to their firms.
This session, led by Furia Rubel Vice President of Strategic Development Jennifer Simpson Carr, Fractional Law Firm CMO co-founder Katherine Wilson, and Senior Consultant at Yate Collective Rachel Sapperstein examine how AI influences every stage of the client lifecycle, including prospect identification, client evaluation, service expectations, and relationship building, while also highlighting where human connection remains essential.
Participants will work together to map part of the client journey and pinpoint where AI can enhance the experience without diminishing personal interaction.