From Persona to Power, Rubel Talks About Building a Brand at WIPL 2025
Date: October 6, 2025
Location: Gaylord National Resort & Convention Center, Washington D.C.
Register: https://www.event.law.com/corpcounsel-wipl/6921828
Topic: Persona to Superpower: Reimagining What it Means for Women to Lead the Legal Industry
Description: What if your professional identity were more than a role? What if it were your superpower? In this high-energy afternoon plenary session, six dynamic women from across the legal industry will take the stage for five-minute lightning talks, each representing a distinct WIPL Persona.
Gina Rubel, CEO and General Counsel of Furia Rubel Communications, represents the Professional Brand Builder persona. This woman is forging her own path, seeking new career growth, and designing a strategy to align her purpose with her profession.
Drawing from her journey from trial attorney to communications strategist, Gina shares how to turn reputation into opportunity by building a brand that reflects who you are, what you stand for, and where you want to go next.
Expect candid insights, actionable takeaways, and a spark of inspiration to help you see your persona as the foundation of your power, and your brand as the vehicle that gets you there.
Key Takeaways:
- Design your brand — don’t let others define it.
Every email, introduction, and appearance builds your brand. Take ownership of the story you tell. - Clarity creates confidence.
Knowing who you are and what you stand for helps you attract opportunities aligned with your purpose. - Consistency builds credibility.
Trust and influence follow naturally when your words and actions match your values. - Courage fuels reinvention.
Growth requires risk. Embrace change as a path to evolution — not a threat to stability. - Purpose transforms persona into power.
When you align passion with profession, you move from simply doing the work to leading with meaning.
No matter where you are in your career, you’ll leave with renewed confidence in your ability to define your story, amplify your impact, and lead boldly in the legal world.