Law Firm Holiday Cards: What’s the Point?
By Amy Williams
Believe it or not, the December holidays are about six months away. It’s the time of year when Furia Rubel starts planning for our clients’ holiday communications with employees, prospects, clients, referral sources, and others. Getting a head start on the holiday card season and making a few decisions now can save a lot of stress for your law firm as the holidays approach and the stress levels increase.
It’s Never Too Early to Start Law Firm Holiday Card Planning
The variety and cost of holiday cards allow for creativity and law firm differentiation. Some thoughtful planning up front helps to keep you on track and organized. Here are the first questions you need to answer:
- What is my budget?
- Do I want to send an electronic eCard, print card or both types of communications to my law firm contact list?
- Do I want my holiday communications to cover the December holidays or should I consider sending greetings around Thanksgiving or New Year’s as a way to differentiate the law firm?
- Does the law firm want to make a contribution to a charitable organization or highlight the organizations it contributes to during the year?
Next, it’s time to decide on the theme of your card and what you would like it to say. This law firm holiday card planner will help guide you through these decisions and provides a calendar to help keep you on track.
What is the Point of Holiday Cards for Law Firms?
At each step of this process you will ask yourself the following question: What is the point of all of this work, time and money?
Well, it’s a personal touch point and, if you do it wisely, it’s a worthwhile business tool. Law firms should utilize holiday cards as an opportunity to reach out to their clients, provide something of value, or just to say thank you. Lawyer Marketing Insight blog suggests three great ways to rethink your law firm’s holiday card:
- Year-End Reminder. Send your greeting card around the first of the year and use it as a chance to offer pointers or reminders. For example, if you are a tax attorney, send your clients a reminder about important dates in the new year. Your client will appreciate the value and thoughtfulness.
- Update your Contact List. Once a year, take some time to review and cull your contact list. Instead of sending your electronic and/or print cards to everyone on your list, send a card that is more like a thank you note to those you have worked with in the last year or two including clients, referral sources and vendors. It’s a win/win. Your contact list stays clean and you have a chance to give thanks and stay top of mind with your contacts.
- Change it Up. Think about the style of your marketing program and then think outside of the box for your holiday card. Your audience will take notice. Kind of like when you came into the office with that new hairstyle, same you with a little flair.
If you are trying to come up with holiday card ideas on your own, here’s a site that will help you scribe your greetings. If it’s a video holiday card you are looking for, YouTube can help get you into the holiday spirit while watching some creative law firm video holiday cards.
And remember, the holiday office parties will be here before we know it. Your next question is sure to be: What is your office gift-giving culture?
Contact Furia Rubel today for guidance and stress-free law firm holiday card support.